You can impact the way you reach customers by leveraging Buyer Intent, and find people who are already interested in what you offer. Buyer intent data captures signals from online actions—like mentioning a specific product on social, visiting certain pages or downloading specific content—that show how likely someone is to buy. By using this information, […]

Introduction In B2B, identifying and engaging with potential customers early is crucial.Strategies like cold outreach and ‘spray and pray’ were commonly used, but in 2024, the market is saturated, and these methods don’t cut it anymore. Monitoring intent signals—actions that show a prospect’s interest in your products or services—will help you understand their needs, prioritize […]

Reddit has over 430 million active users. Discover why you should leverage it for social listening. Reddit, with a network of over 430 million active users, is a massive reservoir of candid consumer insights. This makes it an indispensable asset for marketing teams worldwide.Unlike other social platforms, Reddit’s unique structure of subreddits offers a granular […]

Discover how to track brand mentions, analyze competitors, and stay current with industry trends using Google Alerts. Pair with Buska.io for instant social media insights. Make informed decisions and nurture a positive brand reputation. If you’re not familiar with Google Alerts, it’s time to explore this web monitoring tool. Google Alerts is highly regarded because […]