Introduction: Metrics are the lifeblood of any growth strategy. They provide concrete data to assess what’s working, what needs improvement, and where to focus time and resources. However, with an endless sea of possible metrics to track, it’s easy for growth teams to become overwhelmed or miss tracking some of the most important KPIs.In this […]
In the fast growing world of digital marketing, social listening is becoming pivotal for building and maintaining brand reputation. In November, the “Stanley Mug” Tik Tok video became the best advertising campaign ever for the company. And the recent response of The North Face to a customer complaint on TikTok is another example of how effective social […]
#Hashtags are crucial in boosting social media engagement.You must learn how to leverage trending hashtags for marketing if you want to boost your brand visibility for free. Hashtags are not just symbols; they’re tools to master Instagram, Twitter, and Facebook marketing.‘Trending hashtags’ are the champions, taking posts into the viral content orbit.For a business, understanding these […]
Imagine a world where you’re always at the cutting edge, one step ahead of emerging trends and hot topics in your field. For content creators, whether they’re making TikTok videos or YouTube videos, this isn’t just a dream, it’s a necessity. Staying informed about the latest discussions and interests is not only advantageous, it’s vital. […]
In B2B marketing, understanding the customer journey is crucial.However, traditional marketing models often fail to capture the full list of a buyer’s interactions with a brand. Because most of them occur outside of the brand’s scope.Enter the dark funnel. Most of a prospect’s journey nowadays comes from untraced touch points and engagements. They influence their […]
