Social intent monitoring is a method of observing the use of social media. It tells us what people are interested in, searching for, or thinking about buying. Companies get a clearer picture of their audience and realize just when to engage—by monitoring the topics peole are discussing, sharing, or questioning. It is part of the […]
Introduction In B2B, identifying and engaging with potential customers early is crucial.Strategies like cold outreach and ‘spray and pray’ were commonly used, but in 2024, the market is saturated, and these methods don’t cut it anymore. Monitoring intent signals—actions that show a prospect’s interest in your products or services—will help you understand their needs, prioritize […]
