Online presence monitoring has become a crucial asset for any company to grow in a competitive market.
Your business needs to be where your customers are. You must stay close to the ground and engage quickly with users, to grow a positive online reputation.

But with more and more channels, from social media platforms to online communities, it can quickly become time consuming to monitor mentions of your brand and check every source.

You need a platform that does all the monitoring for you, and keeps you updated on new conversations about your company. So that you can focus your marketing on engaging with your customers and creating good content.
To help you choose the right tool, we tested and compared several monitoring tools available.

Let’s compare :

buska.io vs mentionlytics

So let’s dive in and see how they can help you :

How to signup

• buska offers a very simple and quick onboarding (under 2 minutes).
  When you sign up, you are asked to type the first keyword you want to monitor and get instant access to the latest mentions.

• Mentionlytics offers a 14 day free trial. You sign up by entering directly your first Keyword and email address.
  After you sign up, you are invited to follow a guided tour with several steps to discover the platform. Tour takes about 10 minutes.

Conclusion :

Both tools offer a quick signup. Buska is easier to setup, while Mentionlytics offers a 10 minute onboarding tour to get acquainted with all the tabs and sections of the platform.
– if you want a very simple onboarding and quick access to mentions of your brand, buska’s onboarding experience is suited for you.
– if you have time to spare and you are not afraid of stiff learning curves, you can opt for mentionlytics.😉

What sources are monitored

Both tools monitor social media and the internet to find your keywords.
Sources available will vary depending on the plan you choose.

🔍 With buska , you get access to :

• Linkedin

  • Facebook

  • Twitter

  • Youtube,

  • TikTok

  • Pinterest

  • Instagram

  • Reddit

  • Quora

  • Medium

  • Google Search

  • Google News

  • File Search (Ultimate plan)

  • IndieHackers

Mentionlytics also lets you monitor the Web and some Social Platforms.
The number of sources is more limited than buska, though it allows to track Review Website (like tripadvisor), but it is a paying add-on.

With Mentionlytics, for targeted research, you can specify social media pages to monitor.
But it doesn’t monitor online Documents.

Conclusion :

• If you are looking for an extensive monitoring of your brand across multiple platforms, buska will provide more sources.

  • If you want to target mentions on specific Social Media Pages, Mentionlytics allows you to niche down.

How to get notified

Both tools let you setup notifications to be alerted when a new mention of you keywords pops up online.

🔍 buska allows you to easily setup notifications via :

• email

  • browser

  • slack

  • discord

  • whatsapp (soon)

Just turn toggles on and connect your accounts, and you are set.
You’ll receive alerts (weekly, daily, instant – depending on your plan) when it finds new mentions.
Buska provides detailed guides to connect Slack and to connect Discord

Mentionlytics allows you to define notifications via :

• Email mainly

  • Desktop Notifications

  • Slack

Conclusion :

buska offers more « plug’N’play » options for notifications. You can receive alerts on many different communication channels.
Mentionlytics lets you setup extensive options for the email alerts but offers a limited number of channels.

What other features they offer :

• Sentiment Analysis :
  Both buska and mentionlytics provide Sentiment Analysis for the mentions tracked.

  • Team Management :

    • 🔍 buska lets you add members to your team and define management roles.
      It allows you to even create multiple teams in the ultimate plan

      • Mentionlytics lets you connect multiple user accounts.

  • Social Sharing :
    Only buska lets you share your best mentions for social media.

  • Publishing :
    You can post on Facebook & Twitter directly within Mentionlytics.
    🔍 buska will include social engagement features soon

  • Reports :
    Both tools give you access to visual stats
    On Mentionlytics you can create and export pdf reports.

How social listening looks

The tools show very different designs :

🔍 buska opted for a sleak minimalist design, focused on showing the mentions of the brand.
– The Dashboard shows you the Key metrics and latest mentions.
– The Feed shows all the mentions you have. You can filter by source, language, or sentiment.

Buska also sends designed emails when there are new notifications of mentions of the brand.

The design of Mentionlytics is much more « conservative »; using the classic codes of B2B SaaS design, with very crowded screens.
Each source has its own section. To display the mentions, there is a « card » view and « inbox view »
The user interface can feel a bit confusing at times.

How much does it cost ?

🔍 buska targets startups, entrepreneurs and small businesses and aims for a self serve approach. It offers 3 plans :

• Free Trial – 7 days to test all the features of the Pro Plan.

• Pro Plan – with 3 keywords. It adds Facebook, Tiktok as sources, and gives more notification options and Sentiment analysis

• Ultimate Plan – with 10 Keyword, adding File Search, Team Management and more features.

The prices are aligned with the capabilities and needs of the target audience : from the Solo Founder to the fast growing Company.

Mentionlytics’pricing model is more expensive, with a starting Basic plan ($49 / month) that is 5 times more expensive than buska’s Pro Plan.
The model targets Enterprise customers as it is based on the number of mentions monthly + number of keywords.

To get real time notifications + 15 keywords, you would have to get the higher tier plan called Advanced for $249 / month, or twice the price of buska’s Ultimate plan.

For $399 / month, you get the « Pro Plan » on Mentionlytics which includes more keywords and user accounts than the « Advanced Plan ». It also allows users to customize their dashboard and reports.

Which tool to choose ?

We have seen that 🔍 buska and Mentionlytics have different approaches and target different audiences:

• buska is tailored for Small & Medium businesses and growing startups,

  • Mentionlytics is more suited for midcaps and Corporate companies with large marketing analysts teams

If you are looking for a social listening tool for your company or want to track your competitors easily, with a friendly experience.
And get the best money to value tool to stay updated on your mentions in real time and engage quickly with your audience, buska is clearly the way to go.

if you want to monitor Social Business Pages and you are looking for high volume reporting, with a budget for marketing data research, then Mentionlytics is a good option.