Press Release Generator
Transform your company announcements into professional, ready-to-send press releases with AI. Free, no signup required.
How does it work?
Describe your news
Enter the details of your announcement, your company name, website, and contact email.
Pick a language
Select the language for your press release. We support English, French, and Spanish.
Generate and send
Click Generate to get a professionally formatted press release. Copy it and send it to journalists or post it on your website.
What is a press release?
A press release is an official written statement that a company or organization sends to media outlets to share newsworthy information. It could announce a product launch, a partnership, a funding round, a new hire, an event, or any other milestone worth covering.
Press releases follow a standard format that journalists are trained to recognize. This format makes it easy for reporters to quickly identify the key facts and decide whether to write a story. A well-crafted press release can result in media coverage, backlinks to your website, and increased brand awareness.
The standard structure includes a headline, a dateline, a lead paragraph summarizing the news, supporting body paragraphs with quotes and details, a company boilerplate, and contact information. Most press releases are between 300 and 500 words.
How to write a press release
Write a compelling headline
Your headline should summarize the news in one clear sentence. It should be specific, factual, and attention-grabbing without being clickbait.
Answer the 5 Ws in the first paragraph
The lead paragraph should answer Who, What, When, Where, and Why. A journalist reading only this paragraph should understand the full story.
Include a supporting quote
Add a quote from a company executive or spokesperson that provides perspective, opinion, or context that cannot be conveyed through facts alone.
Write a company boilerplate
The boilerplate is a short "About" section at the end of every press release. It describes your company in 2-3 sentences and stays consistent across all releases.
Add clear contact information
Include the name, email, and phone number of the person journalists should contact for follow-up questions or interview requests.
Keep it concise
Aim for 300-500 words. Journalists receive hundreds of press releases daily. Those that get to the point quickly are the most likely to get coverage.
Frequently asked questions
What is a press release?
A press release is an official statement delivered to members of the news media to provide information, create an official statement, or make an announcement. It follows a standard format that journalists recognize and can quickly extract key details from.
How do I write a good press release?
A good press release starts with a strong headline, followed by a dateline and lead paragraph that answers the 5 Ws (who, what, when, where, why). It includes supporting quotes, a company boilerplate, and clear contact information.
Is this press release generator free?
Yes, completely free. No account, no credit card, no hidden costs. Enter your announcement details and generate a professional press release instantly.
What is the ideal length for a press release?
The ideal press release is between 300 and 500 words, or roughly one page. Journalists prefer concise, focused releases that get to the point quickly without unnecessary filler.
What languages are supported?
The generator supports English, French, and Spanish. The AI adapts the writing style and conventions to each language for a professional, native-sounding result.
How do I send my press release to journalists?
You can send your press release to journalists via email, through a distribution service like Presspilot.io, or by uploading it to a press page on your website. Personalizing your outreach to relevant journalists increases your chances of coverage.
Can a press release improve my SEO?
Yes. When published on news sites or your own website, a press release can generate backlinks, brand mentions, and indexed content that improves your search engine visibility over time.
What are common mistakes in press releases?
Common mistakes include writing overly long releases, using jargon or buzzwords, forgetting contact information, burying the main news below the fold, and failing to include a clear headline and dateline.
Can I edit the generated press release?
Absolutely. The generated press release is a professional starting point. You should review, edit, and add specific details before sending it to journalists. The AI handles the structure and formatting so you can focus on the content.
How can I track if my press release gets picked up?
Buska monitors 30+ platforms including Google News, Medium, Twitter, and Reddit for mentions of your brand. Sign up for a free trial to get real-time alerts when journalists or bloggers mention your press release.
Monitor when your press release gets mentioned
Buska tracks mentions across 30+ platforms in real time. Know exactly when journalists, bloggers, or social media users talk about your news.