Lead Generation for PR Agencies
Here's what we've noticed: brands that need PR help vent about it on social media before they ever call an agency. Buska catches those moments across 30+ platforms so you can step in at the right time.
The challenge for Public Relations Agency
- Brands that need PR help often vent on social media before they think to contact an agency
- Crisis situations need immediate awareness, but manual monitoring can't cover every platform
- Finding new PR clients through outbound is slow because timing matters more than anything
- Media coverage and sentiment tracking across platforms is fragmented and eats up time
Buying signals Buska detects for Public Relations Agency
“Our company just got negative press and we have no PR plan. Need help ASAP.”
“Looking for a PR agency to help with our product launch in Q2. B2B SaaS space.”
“Does anyone have experience hiring a PR firm for a small startup? What should I expect to pay?”
“How do companies handle PR crises on social media? We are dealing with one right now.”
Keywords to monitor
Add these to your Buska dashboard to start capturing leads. Each keyword targets a specific buying signal that real prospects post online every day.
Why Public Relations Agency use Buska
Win crisis retainers by being first to respond
When a brand faces a PR crisis, the first agency to offer help usually wins the engagement. Buska alerts you in real time so you can reach out before the situation snowballs.
Find clients the moment they realize they need PR
Buska surfaces posts from founders and executives talking about media challenges, product launches, and reputation issues. You connect with them when the need is most urgent.
Track media sentiment for your existing clients
Monitor every public mention of your client brands across 30+ platforms. Buska pulls sentiment data together so you can report on coverage, spot trends, and catch issues early.
How to get started
Add your keywords
Drop in industry-specific keywords, competitor names, and buying-intent phrases. Buska also suggests keywords based on your niche to help you get started.
Buska scans 30+ platforms automatically
Twitter/X, Reddit, LinkedIn, Quora, YouTube, Hacker News, G2, Product Hunt, and more. New mentions are picked up in real time, 24/7.
Get qualified leads delivered to you
Every mention is scored by AI for buying intent and matched to your ICP. You get notified via Slack, email, or your CRM,automatically.
Frequently asked questions
How fast does Buska detect crisis mentions?
Buska monitors platforms continuously and delivers alerts in near real time. Crisis mentions are flagged as high-intent signals, so your team is notified immediately via Slack, email, or push notification.
Can I track media coverage for my PR clients?
Yes. Add client brand names, executive names, and campaign hashtags as keywords. Buska captures mentions across social media, news aggregators, forums, and review sites, giving you a complete picture of media coverage.
How does Buska pricing work for PR agencies?
Plans start at $49/mo for Starter. Growth at $99/mo is ideal for agencies managing a few clients. Scale at $249/mo supports agencies tracking many brands with unlimited keywords. All plans include a 7-day free trial.
Can I use Buska to find journalist and media opportunities?
Yes. Monitor keywords like looking for sources, journalist request, or HARO alternatives. Buska captures posts from journalists seeking expert commentary, helping your clients land media placements.