Real-time intent data, sourced from real conversations.
Buska turns 30+ social platforms into a live intent data feed. Detect buying signals the moment they happen, score them with AI, and route the qualified ones to your CRM and outreach stack.
Intent data is what tells you who's ready to buy, before they fill a form.
Most B2B teams chase cold lists hoping someone is in-market. Intent data flips that: you only talk to prospects who showed an explicit signal of buying intent in the last few days.
Explicit signals
Posts, questions, complaints about competitors, requests for tool recommendations. Real buying intent expressed in natural language.
Real-time, not aggregated
Buska detects signals as they're posted, not 7 days later in a batch report. Be first to reply, not last in the queue.
First-party signals only
No third-party cookies, no aggregated panel data, no IP-based tracking. Just publicly observable conversations on social platforms.
Most intent data tools tell you accounts. Buska tells you people.
Bombora and 6sense aggregate panel data and tell you Acme Corp is researching CRMs this week. Buska shows you the actual person at Acme who posted a buying question 4 minutes ago, with their handle and the exact post.
Account-level, aggregated, batch
- Accounts based on third-party cookies and panel networks
- Aggregated weekly or daily, latency 7-14 days
- No specific person, no specific post
- $50,000-$200,000 per year minimum
- Heavy CRM enrichment dependency to be useful
- Requires CCPA/GDPR cookie consent issues
Person-level, real-time, attributable
- Real people posting on public social platforms
- Detected within minutes, never batched
- Exact handle, exact post, exact timestamp
- From $49/month, no minimum contract
- Works standalone or feeds your CRM and outreach
- First-party observation of public posts only
Four intent signal types, each scored 0-10 by AI.
Buska classifies every detected signal into one of four categories. You can route each type to a different workflow: SDR for ACTIVE, founder for PAIN, brand for QUESTION.
Active demand
"Looking for a CRM under $99/mo, any recos?"
Explicit purchase intent, ready to evaluate. Highest conversion to demo.
Pain signal
"Salesforce is killing our budget, need alternatives"
Frustration with current vendor. Prime moment to position your alternative.
Competitor mention
"Just switched from HubSpot to Pipedrive..."
Discussion of your competitors. Useful for win/loss analysis and counter-positioning.
Buying question
"What's the best tool for monitoring social media leads?"
Implicit research, top of funnel. Good for brand awareness and educational outreach.
Where Buska fits next to legacy intent data tools.
| Buska | Bombora | 6sense | |
|---|---|---|---|
| Data freshness | Real-time (minutes) | Weekly batch | Daily batch |
| Granularity | Person + post | Account only | Account only |
| Source | Public social posts | 3rd-party publisher panel | 3rd-party cookies + intent network |
| Starting price | $49/mo | $25K+/year | $60K+/year |
| AI scoring built-in | |||
| Direct outreach integration | |||
| GDPR-friendly without cookie consent |
Comparison based on public pricing and product capabilities as of 2026. Actual contracts may vary.
Built for the teams that need pipeline today.
Replace your cold list
Stop loading 5,000 emails into a sequence. Wake up to 30 hot signals from prospects who just expressed buying intent. Reply rate 8x higher than cold outbound.
Feed your CRM with real-time intent
Push every signal to HubSpot/Salesforce as a custom property. Build views like 'leads with ACTIVE intent in the last 7 days'. Trigger workflows on signal type.
Reply to every signal yourself
5-10 high-intent signals per day, perfect volume for founders. Reply on the platform with context, drive 30% reply rates, build pipeline without hiring.
Track named accounts in real time
Pre-load your top 200 target accounts. Get alerted when anyone from those companies posts a buying signal. Personalize outreach with the exact context.
What happens between 09:14 and 10:23.
- 09:14:02
Signal posted
Sarah posts on r/SaaS: 'Need HubSpot alternative under $99/mo'
- 09:14:31
Buska detects + scores
ACTIVE intent, score 9/10, ICP match: Series A SaaS
- 09:14:33
Slack alert fired
#hot-leads channel pings the on-duty SDR with full context
- 09:14:35
HubSpot contact created
Properties: ai_score=9, intent_type=ACTIVE, source=reddit
- 09:17:10
First reply sent
SDR replies on Reddit with a tailored DM, references the post
- 10:23:00
Sarah replies
Demo booked for Thursday, deal in pipeline
Intent data starting at $49 per month.
From a Starter plan for solo founders to Scale for growing sales teams. All plans include a 7-day free trial, no credit card.
Common questions about B2B intent data.
What is B2B intent data?
How is Buska's intent data different from Bombora or 6sense?
Which platforms does Buska monitor for intent signals?
What types of intent signals does Buska detect?
How do I integrate Buska intent data with my CRM?
Is there a free tier or trial?
How fast are intent signals delivered?
Is Buska intent data GDPR and CCPA compliant?
Can I track named target accounts (ABM)?
What's the typical lift in reply rates vs cold outbound?
Stop chasing cold lists. Start replying to live intent.
7-day free trial. No credit card. Your first qualified intent signal lands in your inbox within an hour.