AI lead generation, built for B2B

Generate leads from people who just asked for what you sell.

Buska scans 30+ social platforms in real time, AI-scores every buying signal, matches it to your ICP, and pushes qualified leads to your CRM and outreach stack. Reply rates 3 to 8 times higher than cold outbound.

7-day free trialNo credit cardFirst lead in 1 hour
馃搱
u/sarah_grows
r/SaaS 路 4 minutes ago
9/10 路 ACTIVE

"Just churned from HubSpot. Need a CRM under $99/mo with API access. Any recos for an early-stage SaaS team?"

3-8xreply rate vs cold
<1htime to first lead
19platforms scanned
0-100AI score per lead
The 3 ways to generate B2B leads

Most teams pick one. The best teams layer all three.

Channel 1

Cold outbound

Apollo 路 ZoomInfo 路 Lusha

Static B2B databases. You buy a list of 5,000 contacts that match a profile and send sequences. Reply rate 1-3%, lots of volume needed.

Best for high-volume SDR teams.

Channel 2

Inbound marketing

SEO 路 ads 路 content

Build content, ads, SEO. Wait for buyers to find you. Slow ramp (6-12 months) but compounding. High intent when prospects fill the form.

Best for established brands with content budget.

Buska
Channel 3

Intent-driven outbound

Buska + outreach

Wait for buyers to express intent on social platforms. Reply within an hour with context. Reply rate 3-8x cold. Volume is naturally limited but quality is high.

Best for founder-led sales and lean SDR teams.

How Buska generates leads

From signup to first reply in under 2 hours.

01

Connect your business

Sign up at app.buska.io, enter your website. Buska AI analyzes it and pre-populates keywords, competitors, and Ideal Customer Profile.

02

Buska scans 30+ platforms

LinkedIn, Reddit, Twitter, Hacker News, YouTube and 14 more. Continuous scraping, AI scoring, ICP matching, deduplication. Hourly to real-time depending on your plan.

03

Qualified leads land in your stack

Slack alerts, HubSpot/Salesforce contacts, Lemlist sequences, Notion logging, custom webhooks. Every signal includes the AI score, intent type, ICP match, and source post.

04

Reply with context

Reply Studio drafts a tailored response. Edit and send. Or kick off an automated multi-channel sequence. Most teams reply within an hour and see 30-50% reply rates on top-scored leads.

Where the leads come from

Different platforms, different intent profiles.

Buska monitors 30+ platforms in total. Here are the 8 highest-yield for B2B lead generation. The right mix depends on your ICP.

LinkedIn

B2B decision-makers, professional context

Reddit

Honest reviews, alternative requests

Twitter/X

Real-time pain signals, founders

Hacker News

Tech buyers, dev tools, infra

Quora

High-intent buyer questions

Product Hunt

Early adopters, SaaS comparisons

G2

Switching intent, reviews

Bluesky

Tech-aware audience, growing

Plus 11 more: Facebook, Instagram, TikTok, YouTube, GitHub, DevTo, Mastodon, Substack, Medium, Pinterest, StackOverflow.

What teams report

Lead gen that actually moves the pipeline.

3-8xReply rate vs cold outboundWhen contacting an ACTIVE-intent lead within 1 hour
5-30Qualified leads / weekPer 10 well-tuned keywords, depending on your ICP and category
<1hFrom signup to first leadOnboarding AI pre-populates keywords, scan starts immediately
Built for these teams

Lead generation that fits how you sell.

SDR

Build pipeline without buying lists

  • Wake up to 30 qualified intent signals per week
  • Reply rates 3-8x higher than cold outbound
  • Time-to-first-touch under 5 minutes via Slack alert
Founder-led sales

Reply to every signal yourself, scale to first $100k ARR

  • 5-10 high-intent signals per day, perfect founder volume
  • Reply on the platform with context, build authority
  • No cold lists, no sales reps, no agency
Marketing agency

Find prospects who just churned from a competitor

  • Track competitor mentions and switch signals 24/7
  • Position your service the moment a prospect is in-market
  • White-label leads to clients with the AI score and context
Growth team

Layer intent signals onto your existing stack

  • Push signals to HubSpot as a custom intent_score property
  • Build segments like 'leads with ACTIVE intent in last 7 days'
  • Trigger Lemlist or Apollo sequences on signal type
vs Apollo vs cold prospecting

Where Buska sits next to other lead-gen channels.

BuskaApollo / ZoomInfoCold lists
Lead sourceLive social intentStatic contact DBBought lists
Reply rate8-30%1-3%0.5-2%
Volume per week30-150UnlimitedUnlimited
Lead qualityActive intentICP match onlyLoose match
AI scoring built-in
Personalization contextThe exact postTitle + companyTitle only
Starting price$49/mo$49/mo$0 (you pay in deliverability)
FAQ

Common questions about AI lead generation.

What is AI-powered lead generation?
AI lead generation uses machine learning to find and qualify B2B leads at scale. Buska's approach combines three steps: (1) real-time scraping of 30+ social platforms, (2) AI scoring of every detected mention from 0 to 100 based on buying intent, and (3) ICP matching against your defined target customer profile. The result is a stream of qualified leads with explicit buying signals, ready for outreach.
How is Buska different from Apollo, ZoomInfo, or LinkedIn Sales Nav?
Apollo and ZoomInfo are static B2B databases. You get cold contact lists with no information about who is currently in-market. Buska is dynamic: you get the people who just expressed buying intent in the last few hours, with the exact post they made. Use Apollo to enrich a cold list, use Buska to build a warm pipeline. They're complementary.
How many leads will I get?
Depends on your keywords and plan. Free trial: 30 leads/week. Starter ($49/mo): 50 leads/week. Growth ($99/mo): 150 leads/week. Scale ($249/mo): unlimited. Volume scales with how broad your keywords are. SaaS founders typically get 5-20 ACTIVE-intent leads per week with 10 well-tuned keywords.
How is Buska different from cold outbound?
Cold outbound: you contact 1,000 strangers hoping 1% reply. Buska: you contact 30 people who just asked for what you sell. Reply rates are typically 3-8x higher because you're answering a question they just posted, not interrupting an unrelated thread. It's not a replacement for outbound, it's a higher-conversion channel layered on top.
What integrations does Buska support for outreach?
Native integrations with Lemlist, Apollo, Instantly, La Growth Machine for sequenced outreach, plus HubSpot, Salesforce, Pipedrive for CRM, plus Slack, Discord, Microsoft Teams for notifications, plus webhooks, Make.com, n8n for custom workflows. Send a qualified lead from Buska to a multi-channel sequence in two clicks.
Is the AI scoring accurate?
The Buska AI is trained on thousands of qualified buying signals across SaaS, B2B services, and developer tools. It assigns a 0-100 intent score plus a categorical type (ACTIVE, PAIN, COMPETITOR, QUESTION) and an ICP match level. Most teams filter for score >= 7 to get the highest-intent prospects, which removes noise and focuses outreach on the few who matter.
What about GDPR and privacy?
Buska only observes content publicly posted on social platforms. The same posts you could read manually if you scrolled the platforms yourself. No cookies, no IP tracking, no purchased data. This makes Buska clean for GDPR (legitimate interest basis) and CCPA. We don't store contact info that wasn't already publicly published.
Can I use Buska for ABM (Account-Based Marketing)?
Yes. Pre-load your top 100-500 target accounts and Buska alerts you whenever anyone associated with those companies posts a buying signal. Combine with the AI scoring to prioritize which named accounts are warming up.
Is there a free trial?
Yes. 7-day free trial, no credit card required. You get 5 keywords, 30 leads/week, AI scoring, 2 ICP profiles, 7 of the 30+ sources, plus 10 API requests to test integrations. Most teams see their first qualified lead within 1 hour of signup.
How quickly can I start getting qualified leads?
From signup to first lead: typically 30-60 minutes. Buska's onboarding analyzes your website with AI and pre-populates keywords, competitors, and ICP profiles. After confirming the setup, the cron pipeline starts scraping immediately and the first qualified lead is usually in your dashboard within an hour.

Your next lead just posted on Reddit. Are you watching?

Start with a 7-day free trial. No credit card. Buska detects your first qualified lead within an hour.