Buying signals, in real time

Catch the moment a company is ready to buy.

A funding round, a new VP, a tool migration, a public question. These are buying signals, and they have a short shelf life. Buska detects them across 30+ platforms in real time, scores each against your ICP, and routes the strongest to your team so you reach out first.

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8 signal typesScored 0-100 + ICP matchDetected in minutes

Live buying signals

0/4 today

8signal types

30+platforms + news

0-100AI score per signal

3-8xreply rate vs cold

What are buying signals

A buying signal is a moment, not a list.

Cold lists tell you who exists. Buying signals tell you who just changed: who raised, who hired, who switched tools, who asked a question out loud. That window is short, and reaching the buyer inside it is what separates a booked demo from an ignored email.

Time-sensitive

A fresh raise or a new hire is hot for weeks, not months. Buska detects the trigger in minutes so you act while it still matters.

Public and first-party

Every signal is observed from a public post or announcement. No third-party cookies, no panels, GDPR-friendly by design.

Scored, not dumped

Each signal is scored 0-100 and matched to your ICP, so you work the strongest first instead of triaging a raw feed by hand.

Signal catalog

The buying signals Buska detects, with real examples.

Person-level and company-level, all scored and tagged so you can route each type to the right workflow.

FUNDING

Funding signal

"Acme raises $12M Series A"

For tools selling to funded startups

Fresh budget, buys within weeks.

HIRING

Hiring signal

"Joining Northstar as VP of Sales"

For sales-stack and HR-tech vendors

New exec re-picks tools in week one.

TECH

Technographic signal

"Moving our team off Salesforce"

For competitor-displacement plays

A switch away is your opening.

NEWS

News trigger

"Acme acquires Beta to expand"

For ABM and account expansion

M&A and launches reset priorities.

ACTIVE

Active demand

"Need a CRM under $99, recos?"

For SDRs and founder-led sales

Explicit intent, highest conversion.

PAIN

Pain signal

"Tool X is killing our budget"

For alternatives and challengers

Frustration is a switch waiting to happen.

vs static intent data

A trigger you can name beats a probability score.

Panel-based intent data

'Account in-market this week', aggregated
No specific person, post, or event
Latency of 7 to 14 days
A probability, nothing to reference in outreach
Enterprise pricing and contracts

Buska buying signals

The exact event: a raise, a hire, a switch, a question
Real person, real post, real timestamp
Detected within minutes, never batched
A trigger you can reference word for word
From $49/month, no minimum

Who uses buying signals

Built for the teams that sell on timing.

Sales teams

Outreach on a real trigger

Reference the exact funding round or pain post in your first line. Replies climb because you are timely and specific, not generic.

Agencies

Fresh pipeline per client

Spin up signal tracking for each client account and deliver a steady flow of timely, on-ICP leads instead of static lists.

Founders

Reply to every signal yourself

5 to 10 high-intent signals a day is the perfect founder volume. Reply with context, build pipeline before you hire a single SDR.

ABM / RevOps

Trigger plays in your CRM

Push every signal to HubSpot or Salesforce with type and score, then fire a play when a target account hits FUNDING or HIRING.

From signal to booked

A funding signal, worked in under an hour.

08:31
Funding announced
Acme posts on LinkedIn: 'Closed our $12M Series A'
08:33
Buska scores it
FUNDING signal, 9/10, ICP match: B2B SaaS, 50-200 staff
08:33
Routed to sales
Slack alert + HubSpot deal with the announcement attached
08:52
Personalized outreach
AE references the raise and the hiring plan it implies
Next day
Demo booked
Timing was perfect: budget approved, tools being chosen

Pricing

Buying-signal tracking from $49 per month.

Every plan includes AI scoring, ICP matching, and real-time alerts. 7-day free trial, no credit card.

See pricing Start free

FAQ

Common questions about buying signals.

What is a buying signal?

A buying signal is any public action or statement that shows a company or person is moving toward a purchase. It can be explicit (someone asking 'looking for a CRM under $99') or contextual (a company that just raised funding, hired a new VP, or migrated off a competitor). Buska detects both kinds across 30+ platforms in real time, scores each one for fit and urgency, and routes the strongest to your team so you reach out at the moment intent is highest.

What types of buying signals does Buska detect?

Six families. Person-level: ACTIVE demand (explicit 'looking for X'), PAIN (frustration with a current vendor), COMPETITOR mentions (useful for win/loss and displacement), and QUESTION (research-stage). Company-level: FUNDING (a fresh raise means new budget), HIRING (a new executive or a job posting that implies a tool gap), TECHNOGRAPHIC (a public move to or from a tool), and NEWS triggers (acquisitions, partnerships, launches). Every signal is scored 0-100 and checked against your ICP.

What is a funding signal and why does it matter?

A funding signal is a public announcement that a company raised capital, from pre-seed to a growth round. It matters because fresh capital means fresh budget, and newly funded companies typically buy new tools within the weeks that follow. Buska watches LinkedIn, X, and news sources for these announcements, scores each against your ICP, and surfaces the ones worth an outreach with the source and the timing, so you reach the buyer while the budget is still warm.

What is a hiring signal?

A hiring signal is a new hire or job posting that reveals intent: a new VP of Sales who will re-pick the sales stack, a Head of Ops modernizing tooling, or a job ad that names a tool you replace. New executives reset priorities and evaluate solutions in their first weeks, which makes the hiring moment a clean buying window. Buska detects these on LinkedIn and job sources and scores them for ICP fit, so recruiters, HR-tech vendors, and sales teams act only on the ones that match.

What is a technographic signal?

A technographic signal is public evidence that a company is changing its tech stack: adopting a tool, complaining about one, or migrating away from it ('moving off X', 'anyone replaced Y?', 'just switched our CRM'). It is a high-intent moment because the team is actively re-evaluating, and a switch away from a competitor is your opening. Buska scores and tags technographic signals like any other, so they land in the same ranked feed as your other buying signals.

How does Buska score buying signals?

Every detected signal gets an AI score and an intent type, then an ICP-match check. The score reflects how strong the intent is and how well the company or person fits your target, so a funded ICP account asking for a tool ranks far above a passing mention. You can route by type and score: send ACTIVE and FUNDING signals to sales, QUESTION signals to marketing, negative ones to support. No manual triage.

How fast are buying signals delivered?

Real time. Buska detects new signals within minutes of being posted, scores them, and pushes the qualified ones to your dashboard, Slack, Discord, CRM, or a webhook. Speed is the whole point: replying within the first hour of an ACTIVE signal is what drives the 3-8x lift in reply rates our customers report. There is no daily digest and no batch report.

Where do buying signals come from?

From public conversations and announcements on 30+ platforms: LinkedIn, Reddit, Twitter/X, Hacker News, YouTube, Quora, Facebook, Bluesky, G2, Product Hunt, and more, plus news sources for funding and company events. Buska only observes content that is already public, with no third-party cookies or panels, so the signals are first-party and GDPR-friendly.

Buying signals vs static intent data, what is the difference?

Static intent data (panel-based providers) tells you an account is 'in-market' this week, aggregated and without a specific person or post. Buying signals from Buska are the actual moment and the actual person: the exact funding announcement, the exact hiring post, the exact question, detected within minutes. You act on a real trigger you can reference in your outreach, not a probability score on an account.

Is there a free trial for buying-signal tracking?

Yes. Buska offers a 7-day free trial with no credit card, including 5 keywords, AI scoring on every signal, and 7 of the 30+ sources. Paid plans start at $49/month for Starter. You can set up your signals, ICP, and alerts and see real buying signals land in your dashboard within the first hour.

Reach buyers the moment intent shows up.

7-day free trial, no credit card. Your first scored buying signal lands within an hour.

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