The social listening agent that works inside Slack
Eko is an AI social listening agent, not another dashboard. It watches more than 30 platforms, briefs your team in Slack, Teams or Discord, and drafts replies a human approves. Buska turns the commercial signals into qualified pipeline.
2,500 free credits on Eko, no credit card. 7-day free trial on Buska, no credit card.
Morning. I read 213 conversations overnight. Three are worth your time.
Needs attention A thread on X about your onboarding is gaining replies, sentiment turning negative.
Review draftBuying signal A Reddit post is asking for a tool that does exactly what you do, with a stated budget.
Send to BuskaSocial listening does not fail on data. It fails on attention.
You buy a monitoring platform, configure your keywords, and check the dashboard religiously for two weeks. By week four it is another tab you never click. The mentions keep piling up, the alert emails go to a muted folder, and the tool stops changing any decision.
That matters because the value of a conversation decays fast. An unhappy customer is worth answering in the first hour and nearly worthless a week later. A prospect asking for a recommendation has usually chosen a tool within two days. Finding both in a Monday report means learning about things you can no longer act on.
What Eko actually does
Eko is hired for a job, not installed as software. Here is the job, in the order it happens during a normal day.
Watches 30+ platforms, around the clock
X, Reddit, LinkedIn, YouTube, TikTok, Instagram, Hacker News, Product Hunt, Quora, Trustpilot, G2, app stores, plus blogs and forums. Continuously, not on a schedule you have to set up.
Filters the noise down to what matters
A typical workspace matches around 200 conversations a day. Eko surfaces roughly 3% of them as genuinely actionable, so you read a short list instead of a feed.
Flags a crisis before it spreads
Negative sentiment gaining traction triggers a channel alert in under five minutes, which is the window where a public complaint can still be defused rather than managed.
Spots buying signals, not just mentions
Someone asking for a recommendation in your category is a lead, not a support ticket. Eko separates the two and forwards the commercial ones to Buska in one click.
Tracks competitors and switching intent
Complaints about a competitor, comparison threads and alternative-seeking posts are surfaced as openings, with the original thread attached.
Drafts the reply, you send it
Every actionable item comes with a suggested response written in your tone of voice. The agent never publishes anything on its own, in any scenario.
What lands in your channel every morning
No dashboard, no report to generate, no login. A short digest arrives where your team already talks, and urgent items interrupt it in real time.
Morning. I read 213 conversations overnight. Three are worth your time.
Needs attention A thread on X about your onboarding is gaining replies, sentiment turning negative.
Review draftBuying signal A Reddit post is asking for a tool that does exactly what you do, with a stated budget.
Send to BuskaWorth amplifying A customer posted praise on LinkedIn with strong engagement.
Draft thank-youIllustrative example. Three minutes of reading, and the rest of the day stays yours.
Try Eko free, with 2,500 credits on us
Credits meter listening volume, so 2,500 is enough to watch a real brand across real platforms and see what the agent actually catches. No credit card, no sales call.
- 2,500 free credits to start listening
- No credit card and no commitment
- Installed in Slack, Teams or Discord in about two minutes
- First signals before your coffee break ends
Already using Buska? Adding Eko gives you the listening layer in chat, with a one-click path back into your existing lead pipeline.
An AI employee, not a platform
Eko is hired, not installed. You invite the agent into a channel, tell it your brand, competitors and keywords, and it starts working in the background. There is no interface for your team to learn and no seat to provision for each colleague.
It comes to you
The daily briefing lands in the channel your team already reads every morning. Nobody has to remember to go and look.
It triages before you read
Brand mentions, competitor moves, early crises and commercial signals are sorted and prioritised, so you get a short list and a recommendation instead of a raw feed.
It drafts, a human sends
Replies are written in your tone of voice, then wait for approval. The agent never publishes anything in your name on its own.
It works where the team already is
Slack, Microsoft Teams or Discord. Billed per workspace rather than per seat, so the whole channel benefits without multiplying licences.
How it works
Setup takes a couple of minutes and no training.
- 1
Invite the agent into a channel
Connect Slack, Teams or Discord in one click. No account creation ritual, no onboarding call.
- 2
Give it your brand and market
Your brand name, your competitors, the keywords that matter. This is the part that takes about a minute.
- 3
Read the briefing, approve the replies
A short digest every morning, urgent alerts in under five minutes, and commercial signals forwarded to Buska in one click.
Agent versus dashboard
The difference is not the data, it is the delivery. Here is what changes day to day.
| What you need | Classic dashboard | Eko plus Buska |
|---|---|---|
| Seeing today's mentions | Log in and remember to check | A briefing lands in your channel |
| Reacting to a crisis | Whenever someone next opens the tool | Channel alert in under 5 minutes |
| Involving the whole team | One seat per person, most never log in | Everyone in the channel already sees it |
| Answering a mention | Copy the link, switch tools, write from scratch | A draft in your tone, a human sends it |
| Turning a signal into pipeline | Manual copy-paste into the CRM | One click to Buska, then scored and routed |
| Onboarding a colleague | Another tool to train them on | They join the channel |
In short: a dashboard asks your team for discipline every day, while an agent removes the requirement entirely. Reaction time drops from whenever-someone-logs-in to under five minutes, and a commercial signal reaches your CRM in one click instead of a copy-paste.
Where Eko stops and Buska starts
The two products overlap far less than people assume. Eko is the listening layer, Buska is the revenue layer, and a single click joins them.
Eko handles the listening
- Monitoring 30+ platforms continuously
- The daily briefing and urgent alerts in chat
- Sorting mentions, competitor moves and early crises
- Drafting a public reply in your tone of voice
Buska handles the revenue
- Scoring each signal for buying intent
- Matching prospects against your ICP
- Enriching and qualifying the lead
- Pushing to HubSpot, Lemlist, n8n, webhooks and the API
Teams that need brand visibility and crisis cover start with Eko. Teams whose first goal is pipeline start with Buska. Most B2B companies past their first customers end up running both.
Frequently asked questions
What is a social listening agent?
What is Eko?
How is Eko different from a social listening platform?
How is Eko different from Buska?
Does Eko reply to people automatically?
Does it work with Microsoft Teams and Discord, or only Slack?
Which platforms does Eko monitor?
How much does it cost?
Can the agent read my private internal messages?
Do I need both Eko and Buska?
Stop checking dashboards. Start reading briefings.
Hire the agent for the listening, let Buska turn the commercial half into pipeline.