How to Get More Qualified Leads with Buska, Clay & LGM

Step 1: How to Export Leads from Buska

Buska identifies targeted leads from online mentions across social media platforms. Here is how to export them for enrichment and outreach:

1. Log into your Buska account
2. Choose a keyword to monitor (for example: "cold email")
3. Filter leads by network (for example: LinkedIn leads)
4. Select the leads you want to export
5. Click the "Export as CSV" button
6. Save the file to your computer

Step 2: How to Enrich the Leads with Clay

1. Import leads

Once you have your CSV from Buska, import it into Clay to start enriching your lead data:

1. Log into your Clay account
2. Create a new table
3. Click the "Import People as CSV" button
4. Select the exported CSV file from Buska
5. Map columns to the appropriate fields
6. Confirm the import and wait for completion

2. Enrich Leads

Now that your leads are imported, use Clay's enrichment features to fill in the gaps:

1. Select columns to enrich (company information, social profiles, contact details)
2. Click the "Enrich" button and choose enrichment sources (Find Work Email, Enrich Data from Profile)
3. Start the enrichment process and wait for completion
4. Review newly added information for accuracy

3. Use AI to Filter ICP & Craft Icebreakers

Clay's AI capabilities help you narrow your lead list and create personalized icebreakers for outreach:

1. Add a new column for icebreakers in your Clay table
2. Use the Claygent AI generation feature with relevant columns for personalization
3. Write a prompt to filter by Job Title (for example: SDRs or Heads of Sales)
4. Prompt Clay to summarize the Mention column with the format: "I saw you posted on [SOURCE NAME] about [SUMMARY]"
5. The system filters your lead list and generates unique icebreakers
6. Save your changes

Step 3: Send Your Targeted Campaign with LGM

1. Export from Clay to LGM

Transfer your enriched leads from Clay to La Growth Machine for outreach:

1. In Clay, select the leads to export
2. Click the "Export" button
3. Go to "Email Sequencers" and select LGM
4. Indicate the target Audience for export

2. Create a Multichannel Sequence in LGM

Now build a powerful multichannel outreach sequence in La Growth Machine:

1. Log into your LGM account and create a new campaign or select an existing one
2. Select your Audience leads
3. Click "Create Sequence" and choose outreach channels (email, LinkedIn, Twitter)
4. Add steps incorporating personalized icebreakers as custom variables
5. Customize messaging: use icebreakers from Clay as the starting point, tailor messages for each channel, and add follow-up steps with different messaging
6. Set up timing and frequency: define delays between steps and set working hours and days
7. Activate the campaign and monitor performance

Conclusion

Following this workflow creates a seamless process from lead generation with Buska to personalized multichannel outreach with Clay and LGM. This approach allows you to efficiently identify, enrich, and engage with qualified leads across multiple platforms, maximizing your outreach effectiveness. Continuously analyze and refine your workflow for optimal performance.