Enrich social leads with Clay tables

The Buska Clay integration pushes every social buying signal into your Clay table via webhook, then runs your enrichment waterfall automatically across Clay's 50+ data providers (Apollo, Clearbit, Hunter, ZoomInfo, Snov.io, Cognism, Lusha, and more). The flow: Buska detects the buying signal on Reddit, Twitter / X, LinkedIn, Hacker News, Quora, YouTube, or any of the 30+ platforms we monitor → Clay enriches with work email, direct phone, company data, tech stack, funding stage, and org chart → fully qualified lead lands in your CRM ready for outreach. Setup takes 5 minutes. The Buska Clay integration is included on every plan starting at $49 per month, and Clay plans start at $149 per month for 2,500 credits.

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What you can do with Buska + Clay

Auto-import social leads into Clay tables via webhook in real time
Run Clay's enrichment waterfall on every social lead: email finder → phone finder → company data → tech stack → funding stage → org chart
Combine Buska intent data (0 to 100) with Clay's 50+ data providers for the richest B2B lead profile in the market
Build custom scoring models using social intent + firmographic + technographic + behavioral data in Clay AI columns
Export enriched leads to your CRM (HubSpot, Salesforce, Pipedrive, Attio) or outreach tool (Lemlist, Instantly, LGM) with one click
Use Clay AI to draft personalized first lines for each lead based on the social post content + the enriched company context
Branch waterfalls by intent type so competitor-switch signals get a different enrichment recipe than funding-trigger signals
Pipe Clay-enriched leads straight into Lemlist, Instantly, or La Growth Machine for fully-automated multi-channel outreach

How to set up Buska + Clay

Create a Clay webhook

In your Clay table, add a Webhook source from the Sources menu. Clay generates a unique webhook URL for that table. The Webhook source accepts JSON payloads with arbitrary schema and auto-detects fields, so you do not need to predefine columns.

https://webhook.office.com/...

Connect in Buska

Paste the Clay webhook URL in Buska Settings > Integrations > Webhook. The connection is instant. Buska signs every webhook with HMAC-SHA256 for authenticity verification. Clay receives the payload and creates a new row per buying signal detected.

Settings/Integrations

Clay

Paste URL here...

Save

Map your columns

Clay auto-detects incoming fields from the first Buska webhook: `authorName`, `postContent`, `platform`, `intentScore`, `keywordMatch`, `postUrl`. Map them to your Clay table columns (or accept the auto-mapping). The whole step takes under 2 minutes.

Min. score65

Platforms

TwitterRedditLinkedIn

Keywords

All

Build your enrichment flow

Add Clay enrichment steps in sequence: Find work email (waterfall across Apollo, Clearbit, Hunter), enrich company data (Clay company database with 15M companies), verify phone (Lusha, Cognism), score with Clay AI (custom prompt). Everything runs automatically on each new lead.

Buska Alert2m ago

Score 82Twitter

View in Buska

Send to CRM or outreach

Push the enriched lead to your destination: HubSpot for the SDR queue, Lemlist for an automated sequence, Slack for instant team review, or your own backend via webhook. Median end-to-end latency from social post to enriched CRM record: under 3 minutes.

Real use cases with Clay

Full enrichment pipeline

Social signal detected by Buska → Clay finds the person's work email, phone, company, title, revenue, tech stack, and funding stage → Lead enters your CRM fully enriched and scored. Typical hit rate on work email enrichment runs 65 to 85% depending on platform. End-to-end time: under 3 minutes.

AI lead scoring

Use Clay AI columns to score leads based on both social intent (from Buska, 0 to 100) and firmographic data (from Clay's enrichment). Get a composite score that is more accurate than either alone. Top-decile composite scores convert to qualified meeting at 15 to 25%, vs 5 to 10% for Buska-only or Clay-only filters.

Personalized first-line generation

Use Clay AI columns with a prompt that takes both the Buska social post + the enriched company context + the prospect's LinkedIn bio and generates a 3-sentence personalized opener for cold email. Reply rates climb from 2 to 5% baseline to 12 to 20% with Clay AI-generated openers.

Multi-source attribution

Clay can combine Buska social signals with other sources (your website forms, G2 page views, ad clicks) for a unified prospect record. The enriched lead lands in your CRM with the full multi-touch journey tagged for attribution reporting.

Frequently asked questions about Buska + Clay

Do I need Clay credits for the Buska integration?

Yes. Clay enrichment uses Clay credits. Each enrichment provider has its own credit cost (typically 1 to 5 credits per lookup). Clay plans start at $149 per month for 2,500 credits, $349 per month for 10,000 credits, $800 per month for 50,000 credits. Buska users typically consume 500 to 5,000 Clay credits per month depending on signal volume.

Can I use Clay's AI features with Buska data?

Yes. Clay AI columns can analyze the social post content from Buska to extract additional insights: classify the buying urgency, summarize the prospect's problem, draft a personalized opener, predict company fit. Each AI column is a custom prompt you define, with OpenAI, Anthropic Claude, or Mistral as the underlying model.

How fast does Clay enrich a Buska lead?

End-to-end latency from Buska social signal to fully enriched Clay row is typically 30 to 180 seconds depending on how many enrichment steps you run. Each Clay enrichment provider has its own latency (typically 2 to 30 seconds per provider). Clay runs steps sequentially by default, in parallel with Clay Async.

Can I export Clay-enriched Buska leads to my CRM?

Yes. Clay has native CRM destinations for HubSpot, Salesforce, Pipedrive, Attio, Outreach, Salesloft, and Apollo. You can also send enriched leads to any tool that accepts webhooks or imports CSV. Most Buska + Clay users push to HubSpot for SDR queue management and to Lemlist for automated outreach.

Is the Buska Clay integration GDPR-compliant?

Yes. Buska only reads public posts (GDPR-compliant under legitimate interest basis). Clay uses GDPR-compliant data providers for work email and phone in EU. Together the integration meets standard B2B prospecting rules in EU, UK, US, and APAC jurisdictions. EU customer data stays in EU regions with Buska's EU data residency option.

How does Buska + Clay compare to ZoomInfo or Apollo alone?

ZoomInfo ($15,000 to $50,000+/year) and Apollo ($59 to $149/user/month) give you a static contact database to query. Buska + Clay gives you dynamic intent signals + on-demand enrichment from 50+ providers including ZoomInfo and Apollo. The combo is more flexible and typically 5 to 10x cheaper for SMBs while delivering fresher signals.

How much does the Buska Clay integration cost?

The Buska Clay integration is included on every plan at no extra cost (uses the Webhook integration internally). Buska plans start at $49 per month (Starter, 3 keywords), $99 per month (Growth, 10 keywords), and $249 per month (Scale, 25 keywords). Clay is paid separately, starting at $149 per month. All Buska plans include a 7-day free trial.

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Start your free trial and set up the Clay integration in under 2 minutes.

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