Enrich social leads with Clay tables
Push Buska's social leads into Clay via webhooks and run your entire enrichment waterfall automatically. Social signal detected -> Clay enriches with 50+ data providers -> fully qualified lead ready for outreach.
What you can do with Buska + Clay
- Auto-import social leads into Clay tables via webhook
- Run Clay's enrichment waterfall on every social lead
- Combine Buska intent data with Clay's 50+ data providers
- Build custom scoring models using social + firmographic data
- Export enriched leads to your CRM or outreach tool
How to set up Buska + Clay
Create a Clay webhook
In your Clay table, add a Webhook source. Copy the webhook URL.
Connect in Buska
Paste the Clay webhook URL in Buska Settings > Integrations > Webhook.
Map your columns
Clay auto-detects incoming fields. Map Buska data (author, post, platform, score) to Clay columns.
Build your enrichment flow
Add Clay enrichment steps: find email, enrich company data, verify phone, score with AI. Everything runs automatically on each new lead.
Real use cases with Clay
Full enrichment pipeline
Social signal -> Clay finds the person's email, company, title, revenue, and tech stack -> Lead enters your CRM fully enriched and scored.
AI lead scoring
Use Clay's AI columns to score leads based on both social intent (from Buska) and firmographic data (from Clay's enrichment). Get a composite score that's more accurate than either alone.
Frequently asked questions about Buska + Clay
Do I need Clay credits?
Can I use Clay's AI features with Buska data?
Ready to connect Clay?
Start your free trial and set up the Clay integration in under 2 minutes.
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