Push social leads straight into HubSpot

When Buska detects a buying signal on Twitter, Reddit, or LinkedIn, the lead's profile, social post, intent score, and ICP match are automatically synced to your HubSpot pipeline. No copy-pasting. No manual data entry. Just qualified leads flowing into your CRM in real time.

Start free trial View setup docs

buska

HubSpot

What you can do with Buska + HubSpot

Auto-create contacts and deals from high-intent social leads
Enrich existing HubSpot contacts with social mentions and intent data
Trigger HubSpot workflows based on Buska intent score (0-100)
Sync lead source, platform, and social post URL to custom properties
Track the full journey from social mention to closed deal

How to set up Buska + HubSpot

Connect your HubSpot account

Go to Buska settings, click Integrations, and authenticate with your HubSpot account. One-click OAuth, no API key needed.

https://webhook.office.com/...

Map your fields

Choose which Buska data maps to which HubSpot properties: lead name, social URL, intent score, platform, ICP match score.

Settings/Integrations

HubSpot

Paste URL here...

Save

Set your triggers

Define when leads get pushed: all leads, only high-intent (score > 70), specific platforms, or specific keywords.

Min. score65

Platforms

TwitterRedditLinkedIn

Keywords

All

Leads flow automatically

From now on, every qualifying lead detected by Buska appears in your HubSpot pipeline with full context. Your sales team just works from HubSpot.

Buska Alert2m ago

Score 82Twitter

View in Buska

Real use cases with HubSpot

Inbound pipeline from social signals

A SaaS company sets up Buska to monitor buying intent keywords. Every lead with a score above 70 is auto-created as a deal in HubSpot with the 'Social Lead' pipeline stage. SDRs see the original post and reply directly.

Competitor switch opportunities

When someone posts about leaving a competitor, Buska detects the signal and pushes it to HubSpot with the 'Competitor Mention' tag. Your team reaches out within minutes with a personalized migration offer.

Account enrichment

Existing HubSpot contacts who post buying signals get their records updated with the latest social activity, keeping your CRM data fresh without manual research.

Frequently asked questions about Buska + HubSpot

Do I need a paid HubSpot plan?

The integration works with HubSpot Free CRM and all paid plans. Some advanced features like workflow triggers require HubSpot Professional or Enterprise.

How fast are leads synced?

Leads are synced in real time. As soon as Buska detects and qualifies a lead, it appears in your HubSpot pipeline within seconds.

Can I customize which leads get pushed?

Yes. You can filter by intent score threshold, platform, keyword, or ICP match score. Only the leads that match your criteria get synced to HubSpot.

Will it create duplicates?

No. Buska checks for existing contacts by email and social profile URL before creating new records. If a contact already exists, it updates the existing record instead.

Ready to connect HubSpot?

Start your free trial and set up the HubSpot integration in under 2 minutes.

Start free trial