Build custom workflows with Buska webhooks
Buska sends real-time webhook events for every new lead detected. Connect to any tool, build custom automations, or push data to your own backend. The webhook payload includes the lead's post, platform, intent score, ICP match, and metadata.
What you can do with Buska + Webhook
- Receive real-time POST requests for every new lead
- Full payload with post content, author, platform, score, intent type, and ICP match
- Filter which leads trigger webhooks by score, platform, or keyword
- Connect to any tool that accepts webhooks (Make, Zapier, n8n, custom backends)
- Build completely custom lead processing pipelines
How to set up Buska + Webhook
Get your webhook URL
In your receiving tool (Make, n8n, custom server, etc.), create a webhook endpoint and copy the URL.
Add to Buska
Paste the webhook URL in Buska Settings > Integrations > Webhook.
Configure filters
Set minimum intent score and platform/keyword filters. Only matching leads trigger the webhook.
Build your workflow
Parse the incoming JSON payload in your tool and build whatever automation you need: CRM sync, enrichment, Slack alert, email trigger, etc.
Real use cases with Webhook
Custom lead routing
Parse the webhook payload and route leads to different tools based on intent type, platform, or score. Active demand goes to your CRM, questions go to your content team.
Custom enrichment pipeline
Receive the webhook, enrich with your own data sources (Clearbit, ZoomInfo, etc.), score with your own model, then push to your CRM.
Multi-tool orchestration
Use webhooks to trigger complex workflows across multiple tools: create a HubSpot contact, send a Slack alert, add to a Lemlist campaign, and update an Airtable tracker,all from one social signal.
Frequently asked questions about Buska + Webhook
What's in the webhook payload?
How fast are webhooks sent?
Can I have multiple webhook endpoints?
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