The brand monitoring tool that also brings you customers.

Brand monitoring is the practice of tracking everywhere your company, product, or executives are mentioned across the web and social platforms, then reading the sentiment of those mentions so you can react fast. It covers customer praise, complaints, competitor comparisons, press coverage, and questions where someone could have named you but did not. Buska does this across 30+ platforms, refreshed as often as hourly depending on your plan, and, unlike a pure listening tool, also scores each mention for buying intent so the same feed surfaces both reputation issues and sales opportunities.

Traditional brand monitoring tools (Brand24, Mention, Brandwatch, Meltwater) track mentions and sentiment for PR and reputation teams, and stop there. Buska tracks the same mentions with sentiment, then goes one step further: it scores every mention for buying intent. So from one social firehose you catch a reputation threat ('a key account is unhappy') and a sales opportunity ('their VP just asked for a tool like yours') at the same time. You also get person-level detail, the exact post and handle, not just an aggregate dashboard.

30+ platforms through the public API: LinkedIn, Reddit, Twitter/X, Hacker News, YouTube, Quora, Facebook, Bluesky, G2, Product Hunt, TikTok, Instagram, Medium, Pinterest, GitHub, DevTo, Mastodon, Substack, and StackOverflow. The pipeline runs scraping, sentiment analysis, and AI scoring on each one, so a complaint on Reddit and a praise on LinkedIn both land in the same feed, checked as often as hourly on the Scale plan.

No, not as a tracked feature. Buska keeps brand mentions separate from sales leads and scores every mention 0-100 for buying intent, so you can tell a real opportunity from noise. It does not produce sentiment trend charts or share-of-voice reports. If sentiment tracking or crisis PR is your primary need, that is what Eko, our sister product, is built for.

That is the whole point of Buska. Most of the conversations where your brand is mentioned are also conversations where someone is choosing a tool, complaining about a competitor, or asking for a recommendation. Buska scores those for intent, so the same monitoring feed that protects your reputation also fills your pipeline. Brand teams catch crises, sales teams catch buyers, and neither needs a second tool.

It depends on your plan. Starter checks daily, Growth every 3 hours, and Scale every hour. Once a mention is caught, it is scored for sentiment and intent and pushed to your dashboard, Slack, Discord, or a webhook within minutes, no batch weekly report. For teams where response speed matters most on negative sentiment, that means picking Growth or Scale rather than Starter.

Because most companies find out what customers and prospects are saying about them too late, after a complaint has already spread or a deal was already lost to a competitor. Brand monitoring catches both: a negative pattern while it is still one post, not a trending thread, and a buyer comparing you to a competitor while they are still deciding. Skipping it means reacting to your reputation instead of managing it, and missing the sales conversations happening in public without you.

Yes. Add competitor names and products as signals and Buska surfaces every mention of them with sentiment, so you see their launches, their unhappy customers, and the prospects comparing them to you. Competitor mentions are a strong win/loss and displacement signal: when someone publicly complains about a competitor, that is your moment to position your alternative.

Buska is not built for crisis detection: it does not track sentiment trends or flag negative spikes. What it does well is catch buying-intent conversations, including a competitor complaint where the same person is also asking for an alternative, which you can push to Slack or Discord as soon as it is detected. If sentiment monitoring and crisis PR are your primary need, that is what Eko, our sister product, is built for.

Buska starts at $49 per month for Starter, with a 7-day free trial and no credit card required. That is well below most dedicated brand monitoring suites, and it includes the lead-gen scoring on top of the monitoring, so you are not paying for two separate tools. The trial includes 5 keywords, AI scoring on every mention, and 7 of the 30+ sources.

Yes. Buska only observes content that is already posted publicly on social platforms, the same posts a person could read. No cookies are placed on visitors, no IP tracking, no third-party panels. That keeps brand monitoring clean of the cookie-consent issues that affect tools relying on tracking networks.

Social listening is the broad practice of tracking conversations about a topic, an industry, or a category. Brand monitoring is the focused subset that tracks conversations about your specific brand, products, and people. Buska does both: you can listen broadly for buying signals in your category and monitor your own brand for reputation, from the same dashboard and the same set of sources.

Yes. Connect Slack or Discord and Buska pushes new mentions that match your signals to the channel you choose, within minutes of detection, filtered by signal, intent score, or keyword. There is no sentiment-based routing: alerts fire on a new mention matching what you are watching, not on tone.