Brand monitoring that also brings you customers.

Brand monitoring is the practice of tracking everywhere your company, product, or executives are mentioned across the web and social platforms, then reading the sentiment of those mentions so you can react fast. It covers customer praise, complaints, competitor comparisons, press coverage, and questions where someone could have named you but did not. Buska does this across 30+ platforms in real time and, unlike a pure listening tool, also scores each mention for buying intent so the same feed surfaces both reputation issues and sales opportunities.

Traditional brand monitoring tools (Brand24, Mention, Brandwatch, Meltwater) track mentions and sentiment for PR and reputation teams, and stop there. Buska tracks the same mentions with sentiment, then goes one step further: it scores every mention for buying intent. So from one social firehose you catch a reputation threat ('a key account is unhappy') and a sales opportunity ('their VP just asked for a tool like yours') at the same time. You also get person-level detail, the exact post and handle, not just an aggregate dashboard.

30+ platforms through the public API: LinkedIn, Reddit, Twitter/X, Hacker News, YouTube, Quora, Facebook, Bluesky, G2, Product Hunt, TikTok, Instagram, Medium, Pinterest, GitHub, DevTo, Mastodon, Substack, and StackOverflow. The pipeline runs continuous scraping, sentiment analysis, and AI scoring on each one, so a complaint on Reddit and a praise on LinkedIn both land in the same feed within minutes.

Yes. Every brand mention is analyzed for sentiment (positive, negative, neutral) so you can prioritize. A negative spike from several accounts in a short window is flagged as a possible reputation issue and can fire an instant Slack or Discord alert, while positive mentions can be routed to your wall of love or amplified by the team. Sentiment is shown per mention and trended over time on the dashboard.

That is the whole point of Buska. Most of the conversations where your brand is mentioned are also conversations where someone is choosing a tool, complaining about a competitor, or asking for a recommendation. Buska scores those for intent, so the same monitoring feed that protects your reputation also fills your pipeline. Brand teams catch crises, sales teams catch buyers, and neither needs a second tool.

Real time. New mentions are detected within minutes of being posted, scored for sentiment and intent, then pushed to your dashboard, Slack, Discord, or a webhook immediately. There is no daily digest and no batch report, which matters most for negative sentiment where response time decides whether a complaint stays small or turns into a public thread.

Yes. Add competitor names and products as signals and Buska surfaces every mention of them with sentiment, so you see their launches, their unhappy customers, and the prospects comparing them to you. Competitor mentions are a strong win/loss and displacement signal: when someone publicly complains about a competitor, that is your moment to position your alternative.

Buska watches for negative sentiment spikes, a sudden cluster of unhappy mentions in a short window, and routes them to a real-time alert so your team can respond before the thread spreads. You set the keywords (brand name, product, executives, common misspellings) once, and the pipeline flags clusters of negative posts as they happen. Early detection is the difference between a quiet fix and a public escalation.

Buska starts at $49 per month for Starter, with a 7-day free trial and no credit card required. That is well below most dedicated brand monitoring suites, and it includes the lead-gen scoring on top of the monitoring, so you are not paying for two separate tools. The trial includes 5 keywords, AI scoring on every mention, and 7 of the 30+ sources.

Yes. Buska only observes content that is already posted publicly on social platforms, the same posts a person could read. No cookies are placed on visitors, no IP tracking, no third-party panels. That keeps brand monitoring clean of the cookie-consent issues that affect tools relying on tracking networks.

Social listening is the broad practice of tracking conversations about a topic, an industry, or a category. Brand monitoring is the focused subset that tracks conversations about your specific brand, products, and people. Buska does both: you can listen broadly for buying signals in your category and monitor your own brand for reputation, from the same dashboard and the same set of sources.

Yes. Connect Slack or Discord and Buska pushes brand mentions, negative sentiment spikes, and competitor activity to the channel you choose, within minutes of detection. You can route positive and negative mentions to different channels, so your PR team sees reputation alerts and your sales team sees buying signals, without anyone watching a dashboard all day.