B2B Intent Data, from real conversations

Intent data, sourced from real conversations.

Buska turns 30+ social platforms into an intent data feed. Detect buying signals on a recurring scan, as often as hourly on Scale, score them with AI, and route the qualified ones to your CRM and outreach stack.

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1st-party dataGDPR & CCPA compliantNo cookies, no third-party tracking

Live signal feed

0/4 today

30+platforms tracked

0-100AI score per signal

1st-partydata sourcing

RGPDcompliant

What is intent data

Intent data is what tells you who's ready to buy, before they fill a form.

Most B2B teams chase cold lists hoping someone is in-market. Intent data flips that: you only talk to prospects who showed an explicit signal of buying intent in the last few days.

Explicit signals

Posts, questions, complaints about competitors, requests for tool recommendations. Real buying intent expressed in natural language.

Scanned often, not aggregated

Buska detects signals on a recurring scan, as often as hourly on Scale, not 7 days later in a batch report. Be first to reply, not last in the queue.

First-party signals only

No third-party cookies, no aggregated panel data, no IP-based tracking. Just publicly observable conversations on social platforms.

Why Buska

Most intent data tools tell you accounts. Buska tells you people.

Bombora and 6sense aggregate panel data and tell you Acme Corp is researching CRMs this week. Buska shows you the actual person at Acme who posted a buying question, caught on your plan's scan, with their handle and the exact post.

Traditional intent data

Account-level, aggregated, batch

Accounts based on third-party cookies and panel networks
Aggregated weekly or daily, latency 7-14 days
No specific person, no specific post
$50,000-$200,000 per year minimum
Heavy CRM enrichment dependency to be useful
Requires CCPA/GDPR cookie consent issues

Buska

Person-level, frequent, attributable

Real people posting on public social platforms
Caught on your plan's scan cadence, as often as hourly, never batched weekly
Exact handle, exact post, exact timestamp
From $49/month, no minimum contract
Works standalone or feeds your CRM and outreach
First-party observation of public posts only

Signal taxonomy

Four intent signal types, each scored 0-10 by AI.

Buska classifies every detected signal into one of four categories. You can route each type to a different workflow: SDR for ACTIVE, founder for PAIN, brand for QUESTION.

ACTIVE

Active demand

"Looking for a CRM under $99/mo, any recos?"

Explicit purchase intent, ready to evaluate. Highest conversion to demo.

PAIN

Pain signal

"Salesforce is killing our budget, need alternatives"

Frustration with current vendor. Prime moment to position your alternative.

COMPETITOR

Competitor mention

"Just switched from HubSpot to Pipedrive..."

Discussion of your competitors. Useful for win/loss analysis and counter-positioning.

QUESTION

Buying question

"What's the best tool for monitoring social media leads?"

Implicit research, top of funnel. Good for brand awareness and educational outreach.

vs Bombora vs 6sense

Where Buska fits next to legacy intent data tools.

	Buska	Bombora	6sense
Data freshness	As often as hourly (Scale)	Weekly batch	Daily batch
Granularity	Person + post	Account only	Account only
Source	Public social posts	3rd-party publisher panel	3rd-party cookies + intent network
Starting price	$49/mo	$25K+/year	$60K+/year
AI scoring built-in
Direct outreach integration
GDPR-friendly without cookie consent

Comparison based on public pricing and product capabilities as of 2026. Actual contracts may vary.

Who uses intent data

Built for the teams that need pipeline today.

SDR

Replace your cold list

Stop loading 5,000 emails into a sequence. Wake up to 30 hot signals from prospects who just expressed buying intent. Reply rates run meaningfully higher than cold outbound.

RevOps

Feed your CRM with fresh intent

Push every signal to HubSpot/Salesforce as a custom property. Build views like 'leads with ACTIVE intent in the last 7 days'. Trigger workflows on signal type.

Founder-led sales

Reply to every signal yourself

A few high-intent signals a week, a volume a founder can answer personally. Reply on the platform with context, build real pipeline without hiring.

ABM

Track named accounts as signals happen

Pre-load your top 200 target accounts. Get alerted when anyone from those companies posts a buying signal. Personalize outreach with the exact context.

From signal to closed in hours

What happens once Buska catches a signal.

Illustrative example on Scale's hourly cadence. Detection timing depends on your plan: daily on Starter, every 3 hours on Growth, hourly on Scale.

09:14
Signal posted
Sarah posts on r/SaaS: 'Need HubSpot alternative under $99/mo'
10:00
Buska catches + scores it
Next scheduled scan (hourly on Scale): ACTIVE intent, score 9/10, ICP match: Series A SaaS
10:01
Slack alert fired
#hot-leads channel pings the on-duty SDR with full context
10:02
HubSpot contact created
Properties: ai_score=9, intent_type=ACTIVE, source=reddit
10:15
First reply sent
SDR replies on Reddit with a tailored DM, references the post
Next day
Sarah replies
Demo booked, deal in pipeline

Pricing

Intent data starting at $49 per month.

From a Starter plan for solo founders to Scale for growing sales teams. All plans include a 7-day free trial, no credit card.

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FAQ

Common questions about B2B intent data.

What is B2B intent data?

B2B intent data is information about which buyers are actively researching or signaling interest in a product category. Traditional intent data providers (Bombora, 6sense) aggregate panel data from publishers and tell you which accounts are 'in-market'. Buska takes a different approach: it scans public social platforms on a recurring schedule (hourly on Scale, every 3 hours on Growth, daily on Starter and during the trial) and surfaces the exact people posting buying questions, complaints about competitors, or requests for tool recommendations.

How is Buska's intent data different from Bombora or 6sense?

Three key differences. (1) Granularity: Buska gives you the actual person and post, not just an account name. (2) Freshness: signals are detected on each scan (as often as hourly on Scale), not aggregated weekly. (3) Sourcing: Buska uses first-party observation of public social posts, not third-party cookies or panel networks, so it stays clean of CCPA/GDPR cookie consent issues.

Which platforms does Buska monitor for intent signals?

30+ platforms via the public API: LinkedIn, Reddit, Twitter/X, Hacker News, YouTube, Quora, Facebook, Bluesky, G2, Product Hunt, TikTok, Instagram, Medium, Pinterest, GitHub, DevTo, Mastodon, Substack, and StackOverflow. The Buska cron pipeline runs continuous scraping, AI scoring, and ICP matching on each one.

What types of intent signals does Buska detect?

Four classified types: ACTIVE (explicit buying intent like 'looking for a CRM'), PAIN (frustration with current vendor), COMPETITOR (mentions of your competitors, useful for win/loss), and QUESTION (research-stage questions). Each signal also gets a 0-10 AI score for prioritization.

How do I integrate Buska intent data with my CRM?

Native integrations with HubSpot, Salesforce, and Pipedrive push every qualified signal as a contact or deal with the AI score, intent type, source platform, and original post URL preserved as custom properties. You can also use webhooks, Make.com, n8n, or the public REST API for custom workflows.

Is there a free tier or trial?

Buska offers a 7-day free trial with no credit card required. The trial includes 5 keywords, AI scoring on every signal, and 7 of the 30+ sources. Paid plans start at $49/month for Starter.

How fast are intent signals delivered?

It depends on your plan: hourly on Scale, every 3 hours on Growth, daily on Starter and during the trial. Once the cron pipeline catches a new signal, it is scored by AI and pushed to your dashboard, Slack, CRM, or webhook within minutes, plus a daily digest at 4pm Paris time.

Is Buska intent data GDPR and CCPA compliant?

Yes. Buska only observes publicly posted content on social platforms (the same posts a human could read). No cookies are placed on visitors, no IP-based tracking, no panel networks. This sidesteps most cookie-consent issues that plague traditional intent data providers.

Can I track named target accounts (ABM)?

Yes. Pre-load your top 100-500 target accounts and Buska will alert you whenever anyone associated with those companies posts a buying signal on monitored platforms. Combine with ICP matching for tighter qualification.

What's the typical lift in reply rates vs cold outbound?

Reply rates tend to be meaningfully higher when you contact prospects within an hour of a detected ACTIVE intent signal, compared to cold outbound to similar profiles. The reason is simple: you're answering a question they just asked, not interrupting an unrelated conversation.

How do I find buying intent on social media?

Buska finds buying intent on social media by monitoring 30+ platforms (Reddit, X/Twitter, LinkedIn, Quora, Hacker News and more) for posts where people ask for tool recommendations, complain about a vendor, or describe a problem your product solves. You enter the keywords and competitor names that matter to your market, and Buska's cron pipeline scrapes matching posts continuously. Each post is then AI-scored 0-10 and tagged with an intent type so you focus only on real buyers. This turns scattered social conversations into a ranked feed of people actively in the market.

How can I get notified when someone needs my product?

Buska scans for buying signals for your product on your plan's cadence (hourly on Scale, every 3 hours on Growth, daily on Starter and during the trial), then pushes the alert to your dashboard, Slack, CRM, or a webhook within minutes of catching it, plus a daily digest at 4pm Paris time. You set up keywords and ICP criteria once, and the pipeline detects matching ACTIVE or PAIN signals, scores them with AI, then routes the qualified ones to wherever your team works. Replying within the first hour tends to get the best response, because you're answering a question they just asked.

What tool scores buying intent instead of just showing mentions?

Buska scores buying intent instead of just dumping a feed of mentions like F5Bot or Mention. Every detected post gets a 0-10 AI score plus an intent type (ACTIVE, PAIN, COMPETITOR, or QUESTION) and an ICP-match check, so a high-intent buyer asking 'looking for a CRM' ranks far above a passing brand mention. This means you spend your time on leads ready to convert, not on filtering noise by hand. Plans start at $49/month and a 7-day free trial needs no credit card.

Beyond individual posts, what company-level intent signals does Buska detect?

On top of person-level posts, Buska reads company-level signals that mark a buying window: funding announcements (a company that just raised is in active buying mode), hiring signals (a new VP or a job posting that implies a tool gap), technographic changes (a public move to or from a tool), and news triggers (acquisitions, partnerships, launches). Each one is scored against your ICP, so you reach out at the exact moment budget, mandate, or need just changed, not weeks later.

Does Buska detect funding signals?

Yes. Buska watches LinkedIn, X, and news sources for funding rounds from pre-seed to growth. A company that just raised has fresh budget and usually adds tools within the following weeks, which makes funding one of the strongest buying signals there is. Buska scores each announcement against your ICP and surfaces the ones worth an outreach, with the source and the timing so you can be early instead of late.

Can Buska track hiring signals?

Yes. Buska detects hiring signals such as a new executive in a relevant role (a new VP of Sales, Head of Growth, or Head of Ops) and job postings that imply a missing tool. New hires reset priorities and evaluate solutions in their first weeks, so the hiring moment is a clean buying window. Each signal is scored for ICP fit, so a recruiter, an HR-tech vendor, or a sales team only acts on the companies that match their target.

How does Buska detect tech stack changes (technographic signals)?

Buska catches public technographic signals: posts and announcements where a company adopts, complains about, or migrates away from a tool ('moving off X', 'anyone replaced Y?', 'just switched our CRM'). A tech stack change is a high-intent moment because the team is actively re-evaluating, and a switch away from a competitor is your opening to position. These signals are scored and tagged like any other intent signal, so they land in the same ranked feed.

Stop chasing cold lists. Start replying to live intent.

7-day free trial. No credit card. Your first qualified intent signal lands in your inbox within minutes, thanks to the welcome scan.

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