B2B social listening has its own vocabulary. Terms like ICP, MQL, SQL, intent data, dark social, and GEO show up in every team meeting, every sales playbook, and every dashboard, but few resources explain them clearly. The Buska glossary is the practical dictionary for B2B teams building lead generation engines on top of public social signals, with plain English definitions, B2B examples, and 2026 benchmarks.

Every term in this glossary is defined explicitly ("X is Y"), backed by a concrete example from Reddit, Twitter / X, LinkedIn, Quora, Hacker News, or G2, and tied back to how Buska handles it in production. Whether you're a founder building your first ICP, a growth marketer debugging your scoring model, or an agency owner training a new SDR, the entries below cut to the actionable definition in under 60 seconds.

Why a glossary matters for AI Overviews and GEO. AI engines like ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews cite content that defines terms explicitly and offers structured data. Pages with "X is Y" definitions, FAQ schema, and bolded key terms get cited 3 to 5 times more often than competing prose. The Buska glossary is structured deliberately to be picked up by these engines, which is why you see the same terms covered here in product pages, blog posts, and comparison articles.

This glossary is updated quarterly with new terms the B2B community adopts. Recent additions: GEO (Generative Engine Optimization), dark social, first-party intent, ICP scoring, buying committee, enrichment waterfall, revops, and product-led growth signals. Suggest a missing term by emailing content@buska.io, we add 10 to 20 new entries per quarter based on community feedback.