Updated August 2026

AI lead generation, built for B2B

Generate leads from people who just asked for what you sell.

Buska scans 30+ social platforms on a recurring cadence (as often as hourly on Scale), AI-scores every buying signal, matches it to your ICP, and pushes qualified leads to your CRM and outreach stack. Reply rates run meaningfully higher than cold outbound.

7-day free trialNo credit cardFirst lead in minutes
📈
u/sarah_grows
r/SaaS · 4 minutes ago
9/10 · ACTIVE

"Just churned from HubSpot. Need a CRM under $99/mo with API access. Any recos for an early-stage SaaS team?"

$49/moto get started
Minutestime to first lead
30+platforms scanned
0-100AI score per lead
The 3 ways to generate B2B leads

Most teams pick one. The best teams layer all three.

Channel 1

Cold outbound

Apollo · ZoomInfo · Lusha

Static B2B databases. You buy a list of 5,000 contacts that match a profile and send sequences. Reply rate 1-3%, lots of volume needed.

Best for high-volume SDR teams.

Channel 2

Inbound marketing

SEO · ads · content

Build content, ads, SEO. Wait for buyers to find you. Slow ramp (6-12 months) but compounding. High intent when prospects fill the form.

Best for established brands with content budget.

Buska
Channel 3

Intent-driven outbound

Buska + outreach

Wait for buyers to express intent on social platforms. Reply within an hour with context. Reply rates run meaningfully higher than cold. Volume is naturally limited but quality is high.

Best for founder-led sales and lean SDR teams.

How Buska generates leads

From signup to your first qualified lead in minutes.

01

Connect your business

Sign up at app.buska.io, enter your website. Buska AI analyzes it and pre-populates keywords, competitors, and Ideal Customer Profile.

02

Buska scans 30+ platforms

LinkedIn, Reddit, Twitter, Hacker News, YouTube and 14 more. Continuous scraping, AI scoring, ICP matching, deduplication. Daily to hourly depending on your plan.

03

Qualified leads land in your stack

Slack alerts, HubSpot/Salesforce contacts, Lemlist sequences, Notion logging, custom webhooks. Every signal includes the AI score, intent type, ICP match, and source post.

04

Reply with context

Reply Studio drafts a tailored response. Edit and send. Or kick off an automated multi-channel sequence. Most teams aim to reply within an hour: top-scored leads tend to respond noticeably better than a cold list.

Where the leads come from

Different platforms, different intent profiles.

Buska monitors 30+ platforms in total. Here are the 8 highest-yield for B2B lead generation. The right mix depends on your ICP.

LinkedIn

B2B decision-makers, professional context

Reddit

Honest reviews, alternative requests

Twitter/X

Real-time pain signals, founders

Hacker News

Tech buyers, dev tools, infra

Quora

High-intent buyer questions

Product Hunt

Early adopters, SaaS comparisons

G2

Switching intent, reviews

Bluesky

Tech-aware audience, growing

Plus 11 more: Facebook, Instagram, TikTok, YouTube, GitHub, DevTo, Mastodon, Substack, Medium, Pinterest, StackOverflow.

What to expect

Lead gen that actually moves the pipeline.

1st hourReply window that works bestContacting an ACTIVE-intent lead early beats a cold, unrelated message
5-30Buying signals tracked5 on Starter, 15 on Growth, 30 on Scale, each searched automatically: daily, every 3 hours or every hour
MinutesFrom signup to first leadOnboarding AI pre-populates keywords, and the welcome scan starts immediately
Built for these teams

Lead generation that fits how you sell.

SDR

Build pipeline without buying lists

  • Wake up to 30 qualified intent signals per week
  • Reply rates run meaningfully higher than cold outbound
  • Time-to-first-touch under 5 minutes via Slack alert
Founder-led sales

Reply to every signal yourself, scale to first $100k ARR

  • A few high-intent signals a week, a volume a founder can handle alone
  • Reply on the platform with context, build authority
  • No cold lists, no sales reps, no agency
Marketing agency

Find prospects who just churned from a competitor

  • Track competitor mentions and switch signals 24/7
  • Position your service the moment a prospect is in-market
  • White-label leads to clients with the AI score and context
Growth team

Layer intent signals onto your existing stack

  • Push signals to HubSpot as a custom intent_score property
  • Build segments like 'leads with ACTIVE intent in last 7 days'
  • Trigger Lemlist or Apollo sequences on signal type
vs Apollo vs cold prospecting

Where Buska sits next to other lead-gen channels.

BuskaApollo / ZoomInfoCold lists
Lead sourceLive social intentStatic contact DBBought lists
Reply rateHigher (real intent)1-3%0.5-2%
Volume per week30-150UnlimitedUnlimited
Lead qualityActive intentICP match onlyLoose match
AI scoring built-in
Personalization contextThe exact postTitle + companyTitle only
Starting price$49/mo$49/mo$0 (you pay in deliverability)
FAQ

Common questions about AI lead generation.

What is AI-powered lead generation?
AI lead generation uses machine learning to find and qualify B2B leads at scale. Buska's approach combines three steps: (1) recurring scraping of 30+ social platforms (as often as hourly on Scale), (2) AI scoring of every detected mention from 0 to 100 based on buying intent, and (3) ICP matching against your defined target customer profile. The result is a stream of qualified leads with explicit buying signals, ready for outreach.
How is Buska different from Apollo, ZoomInfo, or LinkedIn Sales Nav?
Apollo and ZoomInfo are static B2B databases. You get cold contact lists with no information about who is currently in-market. Buska is dynamic: you get the people who just expressed buying intent in the last few hours, with the exact post they made. Use Apollo to enrich a cold list, use Buska to build a warm pipeline. They're complementary.
How many leads will I get?
There is no cap on the number of leads. What changes between plans is how many signals Buska tracks and how often it searches: Starter ($49/mo) tracks 5 signals once a day, Growth ($99/mo) 15 signals every 3 hours, Scale ($249/mo) 30 signals every hour. Volume scales with how broad your keywords are: narrow, well-tuned keywords surface a focused list of ACTIVE-intent leads rather than a flood.
How is Buska different from cold outbound?
Cold outbound: you contact 1,000 strangers hoping 1% reply. Buska: you contact 30 people who just asked for what you sell. Reply rates are meaningfully higher because you're answering a question they just posted, not interrupting an unrelated thread. It's not a replacement for outbound, it's a higher-conversion channel layered on top.
What integrations does Buska support for outreach?
Native integrations with Lemlist, Apollo, Instantly, La Growth Machine for sequenced outreach, plus HubSpot, Salesforce, Pipedrive for CRM, plus Slack, Discord, Microsoft Teams for notifications, plus webhooks, Make.com, n8n for custom workflows. Send a qualified lead from Buska to a multi-channel sequence in two clicks.
Is the AI scoring accurate?
The Buska AI is trained on thousands of qualified buying signals across SaaS, B2B services, and developer tools. It assigns a 0-100 intent score plus a categorical type (ACTIVE, PAIN, COMPETITOR, QUESTION) and an ICP match level. We recommend filtering for score >= 7 to get the highest-intent prospects, which removes noise and focuses outreach on the few who matter.
What about GDPR and privacy?
Buska only observes content publicly posted on social platforms. The same posts you could read manually if you scrolled the platforms yourself. No cookies, no IP tracking, no purchased data. This makes Buska clean for GDPR (legitimate interest basis) and CCPA. We don't store contact info that wasn't already publicly published.
Can I use Buska for ABM (Account-Based Marketing)?
Yes. Pre-load your top 100-500 target accounts and Buska alerts you whenever anyone associated with those companies posts a buying signal. Combine with the AI scoring to prioritize which named accounts are warming up.
Is there a free trial?
Yes. 7-day free trial, no credit card required. You get 5 keywords, AI scoring, 2 ICP profiles, 7 of the 30+ sources, plus 10 API requests to test integrations. Thanks to the welcome scan, your first qualified lead usually lands within minutes of finishing onboarding.
How quickly can I start getting qualified leads?
From signup to first lead: typically just a few minutes. Buska's onboarding analyzes your website with AI and pre-populates keywords, competitors, and ICP profiles. After confirming the setup, the welcome scan runs immediately and your first qualified lead is usually in your dashboard within minutes.

Your next lead just posted on Reddit. Are you watching?

Start with a 7-day free trial. No credit card. Buska detects your first qualified lead within minutes, thanks to the welcome scan.

Lead generation by platform

Platform-specific playbooks for where your buyers actually talk.

Buska pricing is simple: Starter at $49 per month, Growth at $99 and Scale at $249, and every plan starts with a 7-day free trial, no credit card required.