Language & country targeting

Buska gives you two independent controls to focus on the right audience: the LANGUAGE a post is written in, and the COUNTRY the author operates from. They are separate on purpose. A business in Switzerland writes in German; an English-speaking company can be Australia-only. Use one, the other, or both together.

Target language (per signal)

Set the language on each signal to only keep posts written in that language. Ideal when your buyers post in a specific language regardless of borders (e.g. German across Germany, Austria and Switzerland).

1. Go to the Signals page in your dashboard
2. Click a signal to edit it
3. Under Target language, pick the language (English, French, German, Dutch, and more) or leave All languages
4. Click Save. The change applies on the next scan

Target countries (whole workspace)

Set your target markets when your business only serves customers in specific countries. Buska then steers its search toward those countries and drops leads whose author is clearly located elsewhere. Keywords stay in their own language, so you may still see a mix of languages from people in those countries.

1. Go to the Company page in your dashboard
2. Find Target markets (countries) under the company profile
3. Add up to 4 countries, or leave All countries to search worldwide
4. Click Save. The next scan refreshes your search for those markets

Which one should I use?

• Only a language matters (e.g. reach German speakers anywhere): set the target language on your signals.
• Only a country matters (e.g. you deliver a local service in one country): set the target markets on the Company page.
• Both (e.g. German speakers in the DACH region): set the language on your signals AND add Germany, Austria and Switzerland as target markets. This is the tightest setup.