ICP Matching
ICP (Ideal Customer Profile) matching lets you filter leads based on who your ideal buyer is. Buska scores every lead against your ICP and significantly boosts the score of matching leads.
How to create an ICP
- Go to Settings > ICP
- Click "Add ICP"
- Enter a name (e.g., "Head of Marketing at B2B SaaS")
- Add target roles, industries, pain points, and intent keywords
- Save. Buska automatically optimizes matching for your profile
Matching methods
- Keyword matching: Detects target roles, industries, pain points, and intent keywords in the lead content
- AI similarity: Our model compares the lead content with your ICP description to find conceptually relevant matches
ICPs can be toggled active or inactive without deleting them. Only active ICPs are used for scoring.
Related guides
- Core FeaturesAI ScoringBuska's AI scores every lead from 0 to 100 based on buying intent, freshness, ICP match, and engagement. Learn how the scoring works and how to filter for high-intent prospects.
- Core FeaturesKeywords MonitoringLearn how Buska keyword monitoring works. Add product keywords, competitor names, and pain phrases. Buska scans 30+ platforms continuously and surfaces matching mentions.