AI Scoring & Intent
Every lead is scored from 0 to 100 using a multi-factor algorithm. The score combines AI-based qualification, intent type, freshness, ICP match, and platform weight.
Intent types
| Intent | Score boost | Examples |
|---|---|---|
| ACTIVE | Highest | "Looking for a tool like...", "Can anyone recommend..." |
| COMPETITOR | High | "Alternative to X", "Switching from X to..." |
| PAIN | Medium-high | "Frustrated with...", "Doesn't work for..." |
| QUESTION | Medium | Posts with questions about your space |
| MENTION | Low | Direct mentions of your brand |
How does the scoring work?
Each lead is scored from 0 to 100 using a proprietary AI model trained on thousands of buying signals since December 2023. The score combines multiple factors to surface the most relevant opportunities:
- AI qualification: Our model analyzes the content and assigns a buying intent score
- Intent type: Active demand signals score higher than general questions or brand mentions
- Freshness: Recent posts are prioritized over older ones
- ICP match: Leads matching your Ideal Customer Profile receive a significant boost
- Platform relevance: Professional platforms like LinkedIn are weighted higher
Heat levels
- Hot (60+): High buying intent, act immediately
- Warm (35-59): Moderate interest, worth engaging
- Cold (<35): Low intent, monitor for future signals
Related guides
- Core FeaturesKeywords MonitoringLearn how Buska keyword monitoring works. Add product keywords, competitor names, and pain phrases. Buska scans 30+ platforms continuously and surfaces matching mentions.
- Core FeaturesICP MatchingDefine your Ideal Customer Profile in Buska to automatically filter and prioritize leads that match your target buyer. Up to 10 ICPs per team.
- API ReferencePOST /v1/leads/scoreScore any text or post for B2B buying intent using Buska's AI. Returns 1-10 score, intent type (ACTIVE/PAIN/COMPETITOR/QUESTION), ICP match, reasoning.