Lead enrichment

Lead enrichment turns an anonymous poster into a real, reachable contact. Buska has already found the lead (the post and its author). With one click, enrichment resolves who that person is: their likely name, role, company, location, and their public profiles across platforms.

How it works

1. Start from a lead Buska already surfaced: the original post and the author's handle or profile URL
2. Buska looks up the public information tied to that person across the platforms it monitors
3. It cross-checks the signals and assembles a single profile card, with a public source behind each field
4. Anything it cannot confirm from a public source is left blank, never guessed

What you get

• Identity: likely real name, role or title, and company
• Location and a profile photo when it is public
• Cross-platform profiles: LinkedIn, GitHub, X, or a personal site when they exist
• A short persona summary to frame your first message
• The source behind each field, so you can verify it yourself

Grounded in public data, never invented

Enrichment only uses information that is already public, and every field points back to the source it came from. When a detail cannot be confirmed, Buska leaves it empty instead of filling it with a guess. This is the core rule of the feature: a profile you can trust beats a profile that looks complete.

How it differs from a static B2B database

A database like Apollo or ZoomInfo gives you cold contact lists with no signal of who is in-market right now. Buska works the other way around: it starts from someone who just showed buying intent in a public post, then enriches that specific person. You enrich warm signals, not a cold list.