Slack Integration: send Buska leads to a Slack channel

Slack Integration

What it does

Slack is a team messaging platform. Buska sends real-time lead notifications directly to your Slack workspace whenever a new qualified lead is detected. Each notification includes the lead name, platform, intent type, AI score, and a link to the original post so your team can act immediately.

Plan required: All plans (Starter, Growth, Scale)

How it works

Buska detects a new lead matching your keywords
The lead is scored and qualified by AI
A rich notification is posted to your chosen Slack channel
Your team sees the lead with full context and can engage instantly

Setup steps

Go to Settings > Integrations in Buska
Click "Connect Slack"
Authorize Buska in your Slack workspace via OAuth
Select the channel where you want to receive notifications
Optional: set a minimum score threshold to filter low-intent leads

Data sent

Buska field	Slack notification
Lead name	Message title
Platform	Source badge
Intent type	Intent label (ACTIVE, COMPETITOR, etc.)
AI score	Score badge (0-100)
Content preview	Message body
Post URL	"View post" link
Keyword	Footer context

Create a dedicated #buska-leads channel in Slack to keep lead notifications organized. Set the minimum score to 60+ to only receive hot leads and reduce noise.

Frequently asked questions

How do I connect Buska to Slack?

In Buska, go to Settings > Integrations > Slack. Click Connect, authorize Buska to post to a Slack channel of your choice. New leads will be posted to that channel automatically.

Can I send only high-intent leads to Slack?

Yes. In your automation, set a condition like 'AI score >= 7' or 'intent = ACTIVE' so only qualified leads trigger the Slack notification.

Can I have multiple Slack channels for different leads?

Yes. Create separate automations with different channel webhooks. For example, route hot leads to #sales-alerts and all leads to #buska-feed.