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HubSpot Integration

What it does

HubSpot is a CRM and marketing platform. Buska pushes qualified leads directly into your HubSpot CRM as new contacts, and optionally creates associated deals in your pipeline. Every contact includes enriched data, intent signals, and AI scoring so your sales team has full context from the start.

Plan required: Growth, Scale

How it works

When Buska detects someone posting "looking for a CRM", it enriches the lead with Apollo, then creates a HubSpot contact with the email, company, intent type, and AI score as custom properties. Your sales team sees the warm lead appear in their pipeline with full context.

  1. Buska detects a buying signal and enriches the lead
  2. A new HubSpot contact is created (or updated if the email already exists)
  3. A deal is created in your selected pipeline and stage
  4. Your sales team sees the lead in HubSpot with AI score, intent, and the original post

Setup steps

  1. Go to Settings > Integrations in Buska
  2. Click "Connect HubSpot"
  3. Authorize Buska via OAuth (you will be redirected to HubSpot)
  4. Select the pipeline and deal stage for new leads
  5. Map Buska fields to HubSpot properties (auto-mapped by default)
  6. Optional: create custom HubSpot properties for AI score, intent type, and keyword

Data sent

Buska fieldHubSpot property
Lead nameContact: First name / Last name
Email (enriched)Contact: Email
Company (enriched)Contact: Company name
Title (enriched)Contact: Job title
LinkedIn URLContact: LinkedIn URL
AI scoreContact: Custom property (buska_score)
Intent typeContact: Custom property (buska_intent)
KeywordDeal: Deal name prefix
Content previewDeal: Description
Post URLNote: Body
AI reasonNote: Body
PlatformNote: Body
Create custom HubSpot properties for "Buska AI Score" (number) and "Buska Intent" (dropdown) before connecting. This lets you build HubSpot workflows that automatically assign leads to reps based on their intent type and score.

Frequently asked questions

How does Buska sync with HubSpot?
Buska creates a HubSpot contact for each qualified lead. The lead's name, source, AI score, intent type, and original post URL are stored as HubSpot properties for filtering and reporting.
Can I create deals automatically?
Yes. In Buska automation, set 'When new lead matches ICP, create HubSpot deal'. Map the deal pipeline, stage, and value.
What happens if a contact already exists in HubSpot?
Buska detects existing contacts by email or LinkedIn URL. Instead of creating duplicates, it updates properties and adds a note about the new social signal.

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