Clay Integration

What it does

Clay is a data enrichment and workflow platform with access to 75+ data providers. Buska sends leads to Clay tables via webhooks, where Clay can layer on additional enrichment (company size, funding, tech stack, etc.) and then push the fully enriched lead to your CRM or outreach tool.

Plan required: Growth, Scale

How it works

1. Buska detects a qualified lead and sends it to your Clay table webhook
2. Clay receives the lead and runs your enrichment columns (email finder, company lookup, etc.)
3. Clay pushes the fully enriched lead to your CRM or outreach tool

Setup steps

1. In Clay, create a new table and click "Add source" > "Webhook"
2. Copy the Clay webhook URL
3. In Buska, go to Settings > Integrations > Webhooks
4. Add the Clay webhook URL as your endpoint
5. Click "Test" to send a sample payload and register the schema in Clay
6. In Clay, add enrichment columns (e.g., "Find email", "Company info", "LinkedIn profile")
7. Add a push destination (e.g., HubSpot, Lemlist, Google Sheets)

Data sent