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n8n Integration

What it does

n8n is an open-source, self-hostable workflow automation platform. Buska connects to n8n via webhooks, letting you build automated lead processing pipelines on your own infrastructure. This is ideal for teams that need full control over their data flow and want to avoid third-party automation platforms.

Plan required: Growth, Scale

How it works

  1. Buska detects a qualified lead and sends the data to your n8n webhook
  2. n8n receives the payload and makes all lead fields available as expressions
  3. Your workflow processes the lead (filter, enrich, transform)
  4. n8n pushes the result to your CRM, database, or outreach tool

Setup steps

  1. In n8n, create a new workflow and add a Webhook node as the trigger
  2. Set the HTTP method to POST
  3. Copy the production webhook URL from n8n (not the test URL)
  4. In Buska, go to Settings > Integrations > Webhooks
  5. Paste the n8n webhook URL and click "Test"
  6. In n8n, check the execution to verify the payload was received
  7. Add downstream nodes (e.g., IF node to filter by score, HTTP node to call your CRM API)

Data sent

Buska fieldn8n expression
Full webhook payloadSame structure as generic webhooks
Lead fields{{ $json.lead.name }}, {{ $json.lead.aiScore }}, etc.
Enriched fields{{ $json.enriched.email }}, {{ $json.enriched.company }}, etc.
Use n8n's IF node to branch your workflow based on lead quality. For example: if aiScore is 8 or higher, push to your CRM immediately; if aiScore is between 5 and 7, add to a nurture list; otherwise, skip.

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