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Airtable Integration

What it does

Airtable is a flexible database and collaboration platform. Buska exports leads to Airtable bases as new rows, giving your team a spreadsheet-like view of all qualified leads. This is ideal for custom tracking, reporting, and workflows that do not fit neatly into a traditional CRM.

Plan required: Growth, Scale

How it works

  1. Buska detects a qualified lead
  2. The lead data is pushed to your Airtable table as a new row
  3. Each field maps to an Airtable column (name, score, intent, etc.)
  4. Your team can filter, sort, and build views on the data

Setup steps

  1. In Airtable, go to Account > Developer hub > Personal access tokens and create a token with read/write access to your base
  2. In Buska, go to Settings > Integrations
  3. Click "Connect Airtable"
  4. Paste your Airtable token or authorize via OAuth
  5. Select the base and table
  6. Map Buska fields to Airtable columns (or use auto-mapping)

Data sent

Buska fieldAirtable column
Lead nameName (single line text)
PlatformPlatform (single select)
KeywordKeyword (single line text)
Intent typeIntent (single select)
AI scoreScore (number)
AI reasonAI Reason (long text)
ICP matchICP (single line text)
Content previewContent (long text)
Post URLPost URL (URL)
Profile URLProfile URL (URL)
Email (enriched)Email (email)
Company (enriched)Company (single line text)
Title (enriched)Title (single line text)
Use Airtable's Automations to trigger Slack notifications or email alerts when a hot lead (score 60+) lands in your table. You can also build Airtable interfaces to give your team a custom dashboard view.

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