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Make Integration

What it does

Make (formerly Integromat) is a visual automation platform. Buska connects to Make via webhooks, letting you build drag-and-drop workflows that trigger whenever a new qualified lead is detected. You can route leads to any of Make's 1,500+ app integrations without writing code.

Plan required: Growth, Scale

How it works

  1. Buska detects a qualified lead and sends the data to your Make webhook
  2. Make receives the payload and parses all lead fields as variables
  3. Your scenario routes the lead based on conditions (score, intent, platform)
  4. Make pushes the lead to your CRM, outreach tool, spreadsheet, or any connected app

Setup steps

  1. In Make, create a new scenario and add a "Webhooks > Custom webhook" trigger module
  2. Click "Add" to create a new webhook and copy the URL
  3. In Buska, go to Settings > Integrations > Webhooks
  4. Add the Make webhook URL as your endpoint
  5. Click "Test" in Buska to send a sample payload
  6. In Make, click "Redetermine data structure" to parse the payload fields
  7. Add downstream modules (e.g., HubSpot, Google Sheets, Slack) and map the lead fields

Data sent

Buska fieldMake variable
Full webhook payloadAll fields from the Webhooks section
Lead fields (name, intent, score, etc.)Available as lead.* variables
Enriched fields (email, company, title)Available as enriched.* variables
Use Make's Router module to split leads by intent type. For example, route ACTIVE leads to your sales team in Slack, COMPETITOR leads to a competitive intelligence spreadsheet, and PAIN leads to a nurture email sequence.

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