Pipedrive Integration
What it does
Pipedrive is a sales-focused CRM. Buska pushes qualified leads into Pipedrive as Persons and Deals, so your sales pipeline fills up automatically with warm leads who have expressed buying intent on social media. Each deal is placed in your chosen pipeline stage with full context.
Plan required: Growth, Scale
How it works
- Buska detects a buying signal and enriches the lead
- A Person is created in Pipedrive with contact details
- A Deal is created and linked to the Person in your selected pipeline
- A Note is attached with the AI score, intent, and original post link
Setup steps
- In Pipedrive, go to Settings > Personal preferences > API and copy your API token
- In Buska, go to Settings > Integrations
- Click "Connect Pipedrive"
- Paste your Pipedrive API token
- Select the target pipeline and deal stage
- Map fields or use the defaults
Data sent
| Buska field | Pipedrive field |
|---|---|
| Lead name | Person: Name |
| Email (enriched) | Person: Email |
| Phone (enriched) | Person: Phone |
| Company (enriched) | Person: Organization |
| Keyword + lead name | Deal: Title |
| AI score | Deal: Custom field or Note |
| Intent type | Deal: Custom field or Note |
| Content preview | Note: Content |
| Post URL | Note: Content |
Use Pipedrive's Automations feature to trigger follow-up activities when a Buska deal is created. For example, automatically schedule a call task for your sales rep when a high-score lead lands in the pipeline.
Related guides
- IntegrationsHubSpotConnect Buska to HubSpot CRM via OAuth. Automatically create contacts and deals from social buying signals, with score, intent type, and source preserved as properties.
- IntegrationsSalesforcePush Buska's qualified leads directly to Salesforce. OAuth-based connection, automatic Lead/Contact creation, full property mapping including AI score and intent.