Salesforce Integration

What it does

Salesforce is an enterprise CRM platform. Buska exports qualified leads to Salesforce as new Leads or Contacts, with all intent signals and AI scoring data attached. This gives your sales reps immediate visibility into social buying signals within the tool they already use every day.

Plan required: Scale

How it works

1. Buska detects a buying signal and enriches the lead
2. A new Salesforce Lead or Contact record is created
3. Custom fields (AI score, intent, keyword) are populated automatically
4. An activity is logged with the original post URL and AI reasoning

Setup steps

1. Go to Settings > Integrations in Buska
2. Click "Connect Salesforce"
3. Authorize Buska via OAuth (you will be redirected to Salesforce)
4. Choose whether to create Leads or Contacts
5. Map fields (auto-mapped by default) or customize the mapping
6. Optional: set Lead assignment rules to route to specific reps

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