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GLOSSARY

The Buska glossary: every B2B social listening term defined

B2B social listening has its own vocabulary. Terms like ICP, MQL, SQL, intent data, dark social, and GEO show up in every team meeting, every sales playbook, and every dashboard, but few resources explain them clearly. The Buska glossary is the practical dictionary for B2B teams building lead generation engines on top of public social signals, with plain English definitions, B2B examples, and 2026 benchmarks.

Every term in this glossary is defined explicitly ("X is Y"), backed by a concrete example from Reddit, Twitter / X, LinkedIn, Quora, Hacker News, or G2, and tied back to how Buska handles it in production. Whether you're a founder building your first ICP, a growth marketer debugging your scoring model, or an agency owner training a new SDR, the entries below cut to the actionable definition in under 60 seconds.

Why a glossary matters for AI Overviews and GEO. AI engines like ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews cite content that defines terms explicitly and offers structured data. Pages with "X is Y" definitions, FAQ schema, and bolded key terms get cited 3 to 5 times more often than competing prose. The Buska glossary is structured deliberately to be picked up by these engines, which is why you see the same terms covered here in product pages, blog posts, and comparison articles.

This glossary is updated quarterly with new terms the B2B community adopts. Recent additions: GEO (Generative Engine Optimization), dark social, first-party intent, ICP scoring, buying committee, enrichment waterfall, revops, and product-led growth signals. Suggest a missing term by emailing content@buska.io, we add 10 to 20 new entries per quarter based on community feedback.

  • 137 defined terms spanning social listening, lead generation, sales operations, revops, and AI-powered B2B.
  • Every definition cites a public source (G2, Gartner, McKinsey, Forrester, HubSpot) or a Buska benchmark with concrete numbers.
  • Cross-linked: each term links to 2 to 5 related terms, 3 to 7 deep-dive blog posts, and 1 product feature in Buska.
  • Updated quarterly with 10 to 20 new entries per quarter based on the most-asked questions from the Buska community of 2,400+ B2B teams.
GLOSSAIRE

Glossaire du social listening et de la generation de leads

Les termes et definitions cles pour maitriser le social listening, les signaux d'achat et la generation de leads B2B.

Glossary

Qu'est-ce qu'un ICP (Ideal Customer Profile) ? Définition + Template

Découvrez ce qu'est un Ideal Customer Profile (ICP), comment en construire un étape par étape, et utilisez notre templat...

Lire la definition →
Glossary

Qu'est-ce que le Social Listening ? Définition, outils et comment démarrer

Découvrez ce qu'est le social listening, comment il diffère du social monitoring, les principaux cas d'usage, les meille...

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Glossary

Qu'est-ce qu'un signal d'achat ? 12 exemples à suivre

Découvrez ce que sont les signaux d'achat, voyez 12 exemples réels sur Twitter, Reddit, LinkedIn et les forums, et appre...

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Glossary

Qu'est-ce que le Social Selling ? Définition et guide complet

Découvrez ce qu'est le social selling, comment il diffère du cold outreach, quelles plateformes fonctionnent le mieux.

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Glossary

MQL vs SQL : quelle différence et pourquoi c'est important

Comprenez la différence entre Marketing Qualified Lead (MQL) et Sales Qualified Lead (SQL), comment scorer et transmettr...

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Glossary

Qu'est-ce que le Dark Social ? Comment tracker les conversations cachées

Découvrez ce qu'est le dark social, voyez des exemples de canaux de partage cachés comme les DMs, Slack et les forwards...

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Glossary

Qu'est-ce que le Brand Monitoring ? Outils et bonnes pratiques

Découvrez ce qu'est le brand monitoring, comment il diffère du social listening, les principaux cas d'usage, les meilleu...

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Glossary

Qu'est-ce que l'analyse de sentiment ? Comment ça fonctionne pour le business

Découvrez ce qu'est l'analyse de sentiment, comment l'IA classe les textes en positif, négatif ou neutre, les principaux...

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Glossary

Qu'est-ce que le Lead Scoring ? Comment prioriser vos meilleurs leads

Découvrez ce qu'est le lead scoring, comment définir les critères de scoring, la différence entre scoring IA et scoring...

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Glossary

Qu'est-ce que l'Intent Data ? Types, sources et comment l'utiliser

Découvrez ce qu'est l'intent data, la différence entre données d'intention first-party et third-party, comment l'intent...

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Glossary FAQ: the most-asked B2B social listening terms

What is social listening?
Social listening is the practice of monitoring online conversations across platforms like Reddit, Twitter / X, LinkedIn, Quora, Hacker News, and YouTube to detect mentions of your brand, competitors, or industry. B2B teams use social listening to find buying signals, track sentiment, and engage prospects in real time. Tools like Buska automate this with AI intent scoring (0 to 100) across 30+ platforms.
What is buying intent in B2B?
Buying intent is a public action, statement, or event that indicates a person or company is actively considering a purchase. Examples: a Reddit user asking *"alternative to [competitor]"*, a LinkedIn post about *"looking for a CRM"*, a Twitter complaint about a current vendor. Buska scores every social mention from 0 to 100 for buying intent strength, with 70+ typically signaling active evaluation.
What is an ICP (Ideal Customer Profile)?
An ICP (Ideal Customer Profile) is a structured description of the type of company most likely to buy from you, stay, and refer. It typically includes industry, company size, revenue range, tech stack, and buyer role. B2B teams use the ICP to prioritize accounts and filter social listening signals. Most companies have 1 to 3 ICPs depending on segmentation.
What is sentiment analysis?
Sentiment analysis is an AI technique that classifies text on an emotional scale from -1 (very negative) to +1 (very positive). Modern models capture sarcasm, negation, and domain-specific nuance. Buska's sentiment analysis scores every social mention in under 300 milliseconds with 89% accuracy on B2B benchmarks. Negative spikes are alerts; positive mentions are advocate candidates.
What is the difference between MQL and SQL?
An MQL (Marketing Qualified Lead) is a lead that has engaged with marketing (downloaded a guide, attended a webinar) and meets basic fit criteria. An SQL (Sales Qualified Lead) has additionally shown buying intent and is ready for sales contact. Most social-sourced leads from Buska skip the MQL stage because intent is explicit in the original post.
What is dark social?
Dark social refers to content sharing through private channels (DMs, Slack, email, WhatsApp) that analytics tools cannot see. Studies estimate 70 to 84% of online sharing happens through dark social. Buska catches the moments when dark social activity becomes public (someone moves from a private Slack discussion to a public Reddit post), giving you a window into otherwise invisible buyer activity.
What is GEO (Generative Engine Optimization)?
GEO (Generative Engine Optimization) is the practice of optimizing content so it is cited by AI engines like ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. Key tactics: explicit definitions ("X is Y"), specific numbers, bolded key terms, FAQ schema, structured data. GEO is to AI engines what SEO is to traditional search.