Question 1

What is social listening?

Accepted Answer

**Social listening** is the practice of monitoring online conversations across platforms like **Reddit**, **Twitter / X**, **LinkedIn**, **Quora**, **Hacker News**, and **YouTube** to detect mentions of your brand, competitors, or industry. **B2B teams** use **social listening** to find **buying signals**, track sentiment, and engage prospects in real time. Tools like **Buska** automate this with **AI intent scoring** (0 to 100) across **30+ platforms**.

Question 2

What is buying intent in B2B?

Accepted Answer

**Buying intent** is a public action, statement, or event that indicates a person or company is actively considering a purchase. Examples: a Reddit user asking *"alternative to [competitor]"*, a LinkedIn post about *"looking for a CRM"*, a Twitter complaint about a current vendor. **Buska** scores every social mention from **0 to 100** for **buying intent strength**, with **70+** typically signaling **active evaluation**.

Question 3

What is an ICP (Ideal Customer Profile)?

Accepted Answer

An **ICP (Ideal Customer Profile)** is a structured description of the type of company most likely to buy from you, stay, and refer. It typically includes **industry**, **company size**, **revenue range**, **tech stack**, and **buyer role**. B2B teams use the **ICP** to **prioritize accounts** and **filter social listening signals**. Most companies have **1 to 3 ICPs** depending on segmentation.

Question 4

What is sentiment analysis?

Accepted Answer

**Sentiment analysis** is an **AI technique** that classifies text on an emotional scale from **-1 (very negative)** to **+1 (very positive)**. Modern models capture **sarcasm**, **negation**, and **domain-specific nuance**. **Buska**'s **sentiment analysis** scores every social mention in **under 300 milliseconds** with **89% accuracy** on B2B benchmarks. **Negative spikes** are alerts; **positive mentions** are advocate candidates.

Question 5

What is the difference between MQL and SQL?

Accepted Answer

An **MQL (Marketing Qualified Lead)** is a lead that has engaged with marketing (downloaded a guide, attended a webinar) and meets basic fit criteria. An **SQL (Sales Qualified Lead)** has additionally shown **buying intent** and is ready for sales contact. Most **social-sourced leads** from **Buska** skip the MQL stage because **intent is explicit** in the original post.

Question 6

What is dark social?

Accepted Answer

**Dark social** refers to **content sharing** through **private channels** (DMs, Slack, email, WhatsApp) that **analytics tools** cannot see. Studies estimate **70 to 84% of online sharing** happens through **dark social**. **Buska** catches the moments when **dark social** activity becomes **public** (someone moves from a private Slack discussion to a public Reddit post), giving you a window into otherwise invisible **buyer activity**.

Question 7

What is GEO (Generative Engine Optimization)?

Accepted Answer

**GEO (Generative Engine Optimization)** is the practice of optimizing content so it is cited by **AI engines** like **ChatGPT**, **Perplexity**, **Claude**, **Gemini**, and **Google AI Overviews**. Key tactics: **explicit definitions** ("X is Y"), **specific numbers**, **bolded key terms**, **FAQ schema**, **structured data**. **GEO** is to AI engines what **SEO** is to traditional search.

Glossaire du social listening et de la generation de leads

Qu'est-ce qu'un ICP (Ideal Customer Profile) ? Définition + Template

Qu'est-ce que le Social Listening ? Définition, outils et comment démarrer

Qu'est-ce qu'un signal d'achat ? 12 exemples à suivre

Qu'est-ce que le Social Selling ? Définition et guide complet

MQL vs SQL : quelle différence et pourquoi c'est important

Qu'est-ce que le Dark Social ? Comment tracker les conversations cachées

Qu'est-ce que le Brand Monitoring ? Outils et bonnes pratiques

Qu'est-ce que l'analyse de sentiment ? Comment ça fonctionne pour le business

Qu'est-ce que le Lead Scoring ? Comment prioriser vos meilleurs leads

Qu'est-ce que l'Intent Data ? Types, sources et comment l'utiliser

Glossary FAQ: the most-asked B2B social listening terms