Keyword Monitoring Across 30+ Platforms, Not Just One
Keyword monitoring means getting alerted when a word or phrase you care about appears somewhere online. Most tools watch one place: Google Alerts covers web pages and news, F5Bot covers Reddit, Hacker News and Lobsters. Buska takes the same idea further: you describe what you sell, Buska turns it into buying signals (phrases a buyer would actually write), and searches them across 30+ platforms including LinkedIn, Reddit, X, Quora, Facebook and more, depending on your plan. Every match gets a 0 to 100 buying-intent score with a reason, not just a raw alert. Plans start at $49 per month with a 7-day free trial.
30+
Platforms Buska can monitor for the same signal
0 to 100
Buying-intent score on every match, on every platform
16 / 28 / 33+
Sources on Starter / Growth / Scale
7 days
Free trial, no card required
Why single-platform alerts miss most of the conversation
Every day, potential customers express their needs on 30+ platforms. Here’s why that matters for your pipeline.
Buyers don't pick one platform
The same buyer might complain on X, ask for recommendations on Reddit, and announce the decision on LinkedIn. A tool that watches only one of the three sees a fraction of the story, and it is rarely the same fraction twice.
Free alert tools cover 1 to 3 sources
Google Alerts is web pages and Google News. F5Bot is Reddit, Hacker News and Lobsters. Both are genuinely useful and both leave most of the internet uncovered. Buska runs the same signal across 16+ sources on Starter, up to 33+ on Scale.
A keyword match is not the same as a buyer
Watching a word is the easy part. A plain match mixes memes, rants and unrelated chatter with the rare person who is actually about to buy. Buska scores every match for buying intent instead of handing you a raw feed to sort through yourself.
How one signal becomes monitoring across platforms
This is what happens between describing your product and a scored lead in your dashboard.
1. Describe what you sell
Buska reads your website and drafts buying signals in the buyer's voice, phrases like "looking for an alternative to [competitor]" rather than a plain brand keyword.
2. Each signal runs as several searches, per platform
One signal becomes several buyer-voice search queries, run on every source included in your plan, from LinkedIn and Reddit to Quora, Facebook, Hacker News, G2 and more.
3. Every match is scored, not just listed
Each result gets a 0 to 100 buying-intent score with a short reason, so a match on LinkedIn and a match on Reddit are ranked the same way instead of living in separate tools you have to check separately.
4. One dashboard, delivered where you work
Qualified leads land in your dashboard, notify Slack or Discord, and can be pushed to your CRM with an automation.
Scan frequency depends on your plan: once a day on the free trial and Starter, every 3 hours on Growth, hourly on Scale, the same cadence on every platform.
The same signal, checked on different platforms
Illustrative posts showing one kind of buying signal appearing on different platforms, not real users. Every real lead in your dashboard links to its original post.
“Anyone have a CRM recommendation for a 20-person sales team? Currently on spreadsheets and it's not working.”
Example post on LinkedIn
“What do you all use for social listening that isn't just Twitter? Need Reddit and forums covered too.”
Example post on X
“Looking for a tool that watches Reddit for people asking about our product category. Anything better than F5Bot?”
Example post on Reddit
“Best help desk software for a small team in 2026? Outgrowing our current setup.”
Example post on Quora
“Anyone in this group know a good invoicing tool for freelancers? Tired of chasing payments manually.”
Example post on Facebook
“We evaluated three monitoring tools this quarter and none of them covered more than two platforms well. Frustrating.”
Example post on Hacker News
How to generate leads on 30+ platforms with Buska
No manual searching. No scrolling. Buska does the heavy lifting so your team focuses on closing.
Describe what you sell
Enter your website. Buska drafts your ideal customer profile and a first set of buying signals in the buyer's voice. Nothing to configure by hand to get a first result.
Pick your platforms
Choose which of the 16+ sources on Starter (up to 33+ on Scale) to turn on: LinkedIn, Reddit, X, Quora, Facebook, TikTok, G2, Trustpilot and more.
Buska searches each one on a schedule
Scans run daily on Starter, every 3 hours on Growth, and hourly on Scale, the same cadence across every platform you enable.
Review one scored list
Every match, on every platform, gets a 0 to 100 buying-intent score. Review from your dashboard, get notified in Slack or Discord, or push to your CRM with an automation.
Buska vs Google Alerts, F5Bot and Brand24
All three can tell you when a word appears somewhere. The difference is how many places they check and whether they tell you who is likely to buy. Competitor prices were read on their public pricing pages on 24 September 2026.
| Google Alerts | F5Bot | Brand24 | Buska | |
|---|---|---|---|---|
| What you set up | Keywords, one alert per query | Keywords | Keywords and topics | Buying signals in the buyer's voice, drafted from your website and editable |
| Sources | Web pages and Google News only | Reddit, Hacker News and Lobsters | 30+ sources including LinkedIn, X and Reddit | 16+ sources on Starter (LinkedIn, X, Reddit, Quora, Facebook...), up to 33+ on Scale |
| Scoring per match | None | AI filtering on the Gold plan only ($49.99/mo) | Sentiment (positive, negative, neutral), not buying intent | 0 to 100 buying-intent score with a reason on every match |
| Price | Free | Free for personal use, paid plans from $9.99/mo | $249/mo, or $199/mo billed annually | From $49/mo, 7-day free trial |
| Best for | Tracking a topic on the open web, no budget | Cheap keyword alerts on Reddit and Hacker News | Enterprise teams already monitoring many channels | Checking the same buying signal across many platforms without an enterprise budget |
Kwatch is another keyword-alert tool built around a similar promise; see our comparison for pricing and coverage. If you only need one platform, a single-platform monitoring page (LinkedIn, Reddit, X) can be all you need; Buska is built for checking the same signal everywhere your buyers actually post.
Suggested keywords to monitor on 30+ platforms
Start with these keywords in your Buska dashboard. Buska AI will also suggest additional keywords based on your business and ICP.
Why teams use Buska for 30+ platforms lead generation
See the full pattern, not one channel's slice
A buyer who posts on one platform often posts on two or three. Buska runs the same signals everywhere your plan covers, so you see the whole conversation instead of the part that happened to land on your one watched source.
One score, whichever platform it came from
A LinkedIn post and a Reddit post get compared on the same 0 to 100 scale, so your team works one ranked list instead of switching between tools with different scoring, or none at all.
Fits right into your existing workflow
Buska sends leads to Slack or Discord, and automations push them into HubSpot, Pipedrive, Salesforce or Google Sheets. No new tool for your reps to learn to start working the leads.
Keyword monitoring pricing
Every plan is priced by signals: one signal is one buying situation you want to catch, such as "looking for an alternative to [competitor]", and Buska turns each signal into several searches across the sources your plan includes.
Starter
$49 /month
- 5 signals monitored
- 2 ICP profiles
- 16+ sources (Twitter, Reddit, LinkedIn...)
- Daily lead updates
Growth
$99 /month
- 15 signals monitored
- 5 ICP profiles
- 28+ sources (TikTok, Facebook, G2...)
- Lead updates every 3 hours
Scale
$249 /month
- AI SDR Agent: hunts, drafts and sends outreach for you
- 30 signals monitored
- 10 ICP profiles
- 33+ sources (Telegram, WhatsApp...)
Yearly billing costs 10 months instead of 12. See full pricing
Frequently asked questions
What is keyword monitoring?
Keyword monitoring is getting alerted when a word or phrase you care about (your brand, a competitor, or a phrase a buyer would use) appears somewhere online. Buska turns that idea into lead generation: it drafts buying signals from your website, searches them across 30+ platforms depending on your plan, and scores every match 0 to 100 for buying intent instead of just listing raw mentions.
What is the difference between keyword monitoring and social listening?
Keyword monitoring is the mechanism: watching for a word or phrase somewhere online. Social listening is the broader practice built on top of it: reading what's found, judging sentiment, and deciding whether it matters for your brand or your pipeline. Buska does both, keyword-triggered searches feeding an AI that scores each result for buying intent rather than only counting mentions.
Keyword monitoring vs Google Alerts, what is the difference?
Google Alerts watches web pages and Google News for free, with no scoring: you get every match and decide yourself which ones matter. Buska watches 16+ to 33+ sources depending on your plan (including LinkedIn, X, Reddit, Quora and Facebook, none of which Google Alerts covers), scores each match 0 to 100 for buying intent, and delivers qualified leads to Slack, Discord or your CRM. See our full comparison for details.
Which platforms can Buska monitor keywords on?
16+ sources on Starter, 28+ on Growth, and 33+ on Scale, including LinkedIn, Reddit, X, Quora, Facebook, Instagram, TikTok, Hacker News, G2, Trustpilot, YouTube and more. You choose which ones to turn on for your signals; you are not forced to scan sources you don't need.
How does Buska turn a keyword into a buying signal?
You describe what you sell (or Buska reads your website), and Buska drafts buying signals in the buyer's voice, phrases like "looking for an alternative to [competitor]" or a pain point your product removes, rather than a single brand keyword. Each signal becomes several search queries per platform, which is why one signal finds far more than a plain keyword alert would.
How fresh are keyword monitoring results?
Scans run once a day on the free trial and Starter, every 3 hours on Growth, and every hour on Scale, the same cadence across every platform in your plan. Each lead keeps its real post date so you can judge freshness yourself.
Does Buska monitor keywords in real time?
No, and we would rather say that plainly than oversell it. Buska scans on a schedule tied to your plan (daily, every 3 hours, or hourly), which catches conversations while they are still active without pretending to be an instant, second-by-second stream across 30+ platforms.
How much does keyword monitoring cost?
Buska starts at $49/month (Starter, 5 signals, 16+ sources), $99/month (Growth, 15 signals, 28+ sources), and $249/month (Scale, 30 signals, 33+ sources), with a 7-day free trial and no card required. For comparison, Google Alerts is free but single-source, F5Bot is free to $49.99/month for Reddit/HN/Lobsters only, and Brand24 starts at $199 to $249/month.
Can I monitor keywords on just one platform if that's all I need?
Yes. Each plan includes a set of sources and you choose which ones to turn on for your signals. If you only ever need one platform, our LinkedIn, Reddit and X monitoring pages go into more detail on that specific source.
Can I send keyword matches to Slack or my CRM?
Yes. Slack and Discord notifications are included on every plan. Automations push leads to HubSpot, Pipedrive, Salesforce, Google Sheets and others (1 automation on Starter, 5 on Growth, unlimited on Scale), and webhooks or CSV export are available from Growth.
Monitor keywords on
This page covers the concept. For the detail, pricing and comparisons on a specific source, start here.
Start finding leads on 30+ platforms today
Your next customers are posting on 30+ platforms right now. Buska finds them, scores their intent, and delivers them to your pipeline.