Here is something nobody tells you about PR: writing the press release is the easy part. You spend days crafting the perfect announcement, you send it to a list of journalists, and then... silence. Not because nothing happened, but because you have no idea what happened. Did anyone open it? Did anyone write about you? Three weeks later you stumble on an article in a publication you never even pitched, dated two weeks ago, and you realize you missed your own moment. That blind spot is exactly what we set out to fix with our new partnership with Presspilot.
What is Presspilot?
Presspilot is a press relations platform built around one simple promise: the simplest way to distribute press releases to journalists worldwide. Instead of maintaining your own messy spreadsheet of contacts, you get access to a database of more than 10,830 verified journalists that you can filter by sector, country, language and media type. You describe your news, the AI helps you write a clean, professional release in seconds, and you send it to the right people.
From there, Presspilot tracks opens, clicks and engagement in real time, schedules automatic follow-ups for the journalists who did not open, and even lets you A/B test your subject lines. More than 2,000 companies already use it to get their story in front of the press, with outlets like Le Monde, Forbes, TechCrunch and Reuters within reach. If you have ever tried to do PR with a cold spreadsheet and a generic email blast, you know how much of a difference a tool like this makes.
The real problem: sending a press release is only half the job
Distribution is a solved problem now. Measuring the result is not. After you hit send, the hard question is simple: did it work? Traditionally, PR teams answer that by manually Googling their brand name every morning, setting up Google Alerts that arrive late and miss half the web, or paying for an expensive media monitoring suite. Most small teams just do not bother. They send the release and hope.
The trouble is that the value of a press mention is highest right when it goes live. That is the moment you want to amplify it on social, thank the journalist, forward it to your investors, drop it in your newsletter, jump into the comments. A mention you discover three weeks later is a mention you already wasted.
What the Buska x Presspilot partnership changes
Buska is a social listening and mention tracking platform. We continuously scan more than 30 sources (social networks, blogs, forums, news sites and the wider web) for any mention of a brand, score it, and notify the right people the moment it appears. So when Presspilot reached out about connecting the two products, it was an obvious fit. Presspilot gets your story out. Buska tells you the second it lands.
Concretely, the partnership lets Presspilot users track their press coverage automatically. You no longer have to wonder whether your announcement got picked up. The moment an article mentioning your brand is published anywhere Buska monitors, you are notified in real time, with a link straight to the piece.
- You distribute your release through Presspilot to your targeted list of journalists.
- Buska monitors the web and social platforms in the background for any mention of your brand, product or campaign.
- The moment an article or post mentioning you is published, Buska detects and scores it.
- You get an instant notification, with the source and a direct link, so you can react while the moment is still hot.
- Every mention lands in one place, so you can measure the real reach of each campaign instead of guessing.
Why automatic mention tracking changes everything
- Real time instead of weeks late: you find out about coverage when it happens, not when you happen to Google yourself.
- Zero manual work: no more morning ritual of searching your own name across ten browser tabs.
- Prove the ROI of your PR: every campaign gets a real, measurable list of pickups, so you can finally show what your press efforts actually generated.
- Amplify at the right moment: catch a mention while it is fresh and turn one article into a week of social content, outreach and momentum.
- Catch the bad news too: the same system that surfaces praise surfaces problems, so you can respond before a negative story spreads.
What it actually looks like
Imagine you launch a funding round. You write the release in Presspilot, filter for tech and business journalists in your country, and send. An hour later, a reporter at a mid-size tech outlet publishes a short piece. Before the partnership, you might have found it days later, by accident. Now your phone buzzes: Buska caught the article, scored it as a high-value mention, and dropped a link in your feed. You repost it, tag the journalist, send it to your team, and the momentum compounds. That is the difference between doing PR and actually capitalizing on it.
Who this is for
This is built for anyone who cares about what happens after the send button. Startups announcing a launch or a raise. PR and comms teams who need to report on coverage. Agencies managing press for several clients who need proof of results. Founders doing their own PR who simply do not have time to monitor the web by hand. If you send press releases, you should know where they land.
Want to get your next press release in front of the right journalists?
Discover PresspilotHow to get started
If you are already a Presspilot user, press mention tracking is the natural next step: distribute your release as usual, and let Buska handle the monitoring so every pickup comes back to you automatically. If you are new to both, start with Presspilot to get your announcement in front of journalists, and Buska to make sure you catch every mention it generates. Buska offers a 7-day free trial, no credit card required, so you can watch your first mentions roll in within minutes.
The bottom line
PR has always had a measurement problem. You do the work, you send the release, and then you are flying blind. The Buska x Presspilot partnership fixes that. One platform gets your story to the journalists who matter, the other makes sure you hear about every single result the moment it happens. Distribution and listening, finally working together.
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