Workflow Builder
The Workflow Builder lets you create automated pipelines that run whenever a new lead matches your criteria. Chain triggers, conditions, and actions to build custom lead processing workflows.
Triggers
- new_lead: Fires when a new lead is detected
- new_competitor_mention: Fires when a competitor is mentioned
- scheduled: Runs at a set interval (hourly, daily, weekly)
- manual: Triggered manually from the dashboard
Conditions
- Minimum AI score: Only process leads above a threshold (e.g., score >= 7)
- Intent types: Filter by ACTIVE, COMPETITOR, PAIN, QUESTION, or MENTION
- Channels: Filter by platform (Twitter, Reddit, LinkedIn, etc.)
- Keywords: Filter by specific keywords
- ICP names: Filter by matched ICP profile
Actions
- Notify: Send to Slack, Discord, or a webhook
- Export: Push to a CRM (HubSpot, Salesforce, Pipedrive) or outreach tool (Lemlist, Instantly, Apollo, LGM)
- Enrich: Enrich lead data with Apollo or Clay before exporting
Multi-step pipelines let you chain actions with conditions between steps. For example: Trigger on new_lead with score >= 7, then enrich with Apollo, then if email is found push to Lemlist campaign.
Related guides
- IntegrationsSlackConnect Buska to Slack via webhook to receive new leads in real time. Step-by-step setup, customize the channel, format, and trigger conditions.
- IntegrationsWebhooksBuska sends a JSON payload to your webhook URL whenever a new lead is detected. Build custom integrations with your CRM, Notion, Airtable, or internal tools.
- IntegrationsHubSpotConnect Buska to HubSpot CRM via OAuth. Automatically create contacts and deals from social buying signals, with score, intent type, and source preserved as properties.