Webhooks

What it does

Webhooks let you send lead data to any URL in real time. Use them to connect Buska to internal tools, custom pipelines, or any service that accepts HTTP POST requests. Webhooks are the foundation for connecting Buska to Make, n8n, Clay, and any other automation platform.

Plan required: Growth, Scale

How it works

1. Buska detects and qualifies a new lead
2. Buska sends a JSON POST request to your webhook URL
3. Your endpoint receives the full lead payload with all fields
4. Your system processes the lead (route to CRM, trigger outreach, log to database, etc.)

Setup steps

1. Go to Settings > Integrations in Buska
2. Click "Add Webhook"
3. Enter your endpoint URL (must accept POST requests)
4. Optional: add a custom header for authentication (e.g., Authorization: Bearer your-token)
5. Click "Test" to send a sample payload and verify your endpoint responds with 200

Full JSON payload

Buska sends a JSON POST request to your endpoint for every new lead. Here is the full payload structure:

{
      "event": "new_lead",
      "timestamp": "2026-03-14T10:15:00Z",
      "lead": {
        "name": "John Doe",
        "channel": "linkedin",
        "intent": "ACTIVE",
        "aiScore": 8,
        "aiReason": "Shows intent to buy CRM solution",
        "icpMatch": "CTO",
        "contentPreview": "Looking for a better CRM...",
        "postUrl": "https://...",
        "link": "https://linkedin.com/in/...",
        "keyword": "CRM",
        "publishedAt": "2026-03-14T09:00:00Z"
      },
      "enriched": {
        "email": "john@company.com",
        "phone": "+1234567890",
        "fullName": "John Doe",
        "company": "Acme Corp",
        "title": "CTO",
        "linkedinUrl": "https://linkedin.com/in/johndoe"
      }
    }

Data mapping