Instantly Integration
What it does
Instantly is a cold email outreach platform optimized for deliverability. Buska pushes enriched, qualified leads directly into your Instantly campaigns, so you can start outreach to people who have already expressed buying intent on social media.
Plan required: Growth, Scale
How it works
- Buska detects a buying signal and enriches the lead (via Apollo)
- If an email is found, Buska adds the lead to your Instantly campaign
- Instantly starts the email sequence automatically
- You follow up with prospects who respond
Setup steps
- In Instantly, go to Settings > API > API Keys and generate a new key
- In Buska, go to Settings > Integrations
- Click "Connect Instantly"
- Paste your Instantly API key
- Select the campaign to add leads to
- Map lead fields to Instantly variables
Data sent
| Buska field | Instantly field |
|---|---|
| Email (enriched) | email (required) |
| First name | first_name |
| Last name | last_name |
| Company (enriched) | company_name |
| AI score | custom variable |
| Intent type | custom variable |
| Keyword | custom variable |
| Post URL | custom variable |
| AI reason | custom variable |
Use Instantly's A/B testing feature to compare outreach templates. Create one version that references the social post ("I noticed your post about...") and one that is more generic, to see which converts better with Buska leads.
Related guides
- IntegrationsLemlistPush Buska's qualified leads directly into Lemlist campaigns. Auto-enrich with email and LinkedIn, then trigger personalized cold email sequences.
- IntegrationsApolloCombine Buska's intent detection with Apollo's data enrichment and outreach. Auto-create Apollo contacts from social signals and run multi-channel sequences.