Use casesSaaS CompaniesMarketing AgenciesSales TeamsGrowth TeamsBlogPricingMCPNewDocs
Start free trial
Lemlist logo

Lemlist Integration

What it does

Lemlist is a cold email and outreach platform. When Buska detects a qualified lead on social media, it can automatically add that lead to a Lemlist campaign. The lead arrives with their email, name, company, and custom variables like AI score and intent type, ready for your outreach sequence.

Plan required: Growth, Scale

How it works in practice

  1. Buska detects a buying signal on Twitter, Reddit, or LinkedIn
  2. The automation workflow enriches the lead via Apollo (to get their email)
  3. If an email is found, Buska pushes the lead to your Lemlist campaign
  4. Lemlist starts the outreach sequence automatically
  5. You reply to warm prospects who already expressed intent

Setup steps

  1. Get your Lemlist API key from Lemlist > Settings > Integrations
  2. In Buska, go to Settings > Integrations > Connect Lemlist
  3. Paste your API key and test the connection
  4. Create an automation workflow: Trigger "new_lead" > Step 1: Enrich with Apollo > Step 2: Export to Lemlist
  5. Select your target campaign in the workflow step config
  6. Set conditions: min AI score >= 7, intent types ACTIVE or COMPETITOR

Data pushed to Lemlist

Buska fieldLemlist field
Email (enriched via Apollo)email (required)
First namefirstName
Last namelastName
Company (enriched)companyName
Title (enriched)custom variable: {{jobTitle}}
AI scorecustom variable: {{buskaScore}}
Intent typecustom variable: {{buskaIntent}}
Keywordcustom variable: {{buskaKeyword}}
Post URLcustom variable: {{postUrl}}
AI reasoncustom variable: {{buskaReason}}
LinkedIn URLcustom variable: {{linkedinUrl}}
Pro tips for Lemlist:
  • Use Apollo enrichment before Lemlist to ensure you have email addresses. Leads without emails will be skipped.
  • Set a minimum AI score of 7 to only send highly qualified leads to your campaign.
  • Create a dedicated Lemlist campaign for Buska leads with a template that references the social post. For example: "I saw your post about [{{ buskaKeyword }}] and thought you might find this useful..."

Related guides