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La Growth Machine Integration

What it does

La Growth Machine (LGM) is a multi-channel outreach platform that combines LinkedIn, email, and Twitter in a single sequence. Buska pushes qualified leads into LGM audiences, where they are automatically enrolled in your multi-channel outreach campaign.

Plan required: Growth, Scale

How it works

  1. Buska detects a qualified lead and enriches their profile
  2. The lead is pushed to your LGM audience with LinkedIn URL, email, and phone
  3. LGM auto-enrolls the lead in your selected campaign
  4. LGM reaches out via LinkedIn, email, and Twitter in sequence

Setup steps

  1. In LGM, go to Settings > API and generate your API key
  2. In Buska, go to Settings > Integrations
  3. Click "Connect La Growth Machine"
  4. Paste your LGM API key
  5. Select the audience to add leads to
  6. Optional: choose a campaign to auto-enroll leads immediately

Data sent

Buska fieldLGM field
LinkedIn URLLinkedIn profile (primary identifier)
Email (enriched)Email
Phone (enriched)Phone
First nameFirst name
Last nameLast name
Company (enriched)Company
Title (enriched)Job title
AI scoreCustom field
Intent typeCustom field
KeywordCustom field
Post URLCustom field
LGM works best when the lead has a LinkedIn URL. Since Buska monitors LinkedIn, many leads already have this. For leads from other platforms, Apollo enrichment can often find the LinkedIn profile.

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