Keywords & Monitoring

Keywords are the search terms Buska monitors across all your selected platforms. Each keyword is tracked independently and generates its own set of leads.

How to add keywords

1. Go to Settings > Keywords
2. Click "Add keyword"
3. Enter keyword name (e.g., "alternative to Monday.com")
4. Optional: add negative keywords to exclude irrelevant results
5. Optional: set language filter

Best practices for keywords

• Use competitor names: "alternative to [competitor]"
• Use pain points: "frustrated with [problem]"
• Use buying phrases: "looking for a [solution]"
• Use your brand name for reputation monitoring
• Keep keywords specific (3-5 words work best)