Apollo Integration
What it does
Apollo is a B2B data enrichment and sales engagement platform. Buska uses Apollo in two ways: as an enrichment source to find email addresses, phone numbers, and company info for your leads, and as an outreach destination to add enriched leads to Apollo sequences for automated follow-up.
Plan required: Growth, Scale
How it works
- Buska detects a lead and sends the profile URL or name to Apollo for enrichment
- Apollo returns the email, phone, company, title, and LinkedIn URL
- The enriched data is stored with the lead in Buska
- Optionally, the lead is added to an Apollo sequence for automated outreach
Setup steps
- In Apollo, go to Settings > Integrations > API Keys and create a new key
- In Buska, go to Settings > Integrations
- Click "Connect Apollo"
- Paste your Apollo API key
- Enable enrichment to auto-enrich new leads
- Optional: select an Apollo sequence to add enriched leads to
Data sent / received
| Direction | Fields |
|---|---|
| Received (enrichment) | Email, phone, company, title, LinkedIn URL, seniority, department |
| Sent (to sequence) | Contact data + Buska custom fields (score, intent, keyword, post URL) |
Apollo enrichment is used as a step in Buska automation workflows. Add it before any outreach step (Lemlist, Instantly, LGM) to ensure you have the lead's email address before pushing to a campaign.
Related guides
- IntegrationsLemlistPush Buska's qualified leads directly into Lemlist campaigns. Auto-enrich with email and LinkedIn, then trigger personalized cold email sequences.
- IntegrationsInstantlySend Buska's qualified leads to Instantly for high-deliverability cold email campaigns. Auto-warm-up, A/B testing, and multi-inbox sending.
- Core FeaturesProspect FinderBuska Prospect Finder enriches detected leads with email addresses, LinkedIn profiles, company info, and titles. 20-250 enrichments per month depending on plan.